The National Republican Congressional Committee has now bought
ad time in 31 districts, while the Democratic Congressional Campaign Committee has bought time in 24.
The National Republican Senatorial Committee has announced it has so far booked
ad time in six states, a sign of its top targets.
Trump's campaign said Monday that it would purchase more radio
ad time in the coming weeks with several surrogates promoting him.
Officials said they were shifting resources to other races because House Majority PAC, a Democratic super PAC, has reserved
ad time in West's district.
The National Republican Congressional Committee said Tuesday that it has plans to reserve
ad time in 41 districts, including 40 districts currently held by Democrats.
The Democratic Congressional Campaign Committee has previously reserved
ad time in 60 districts — 90 percent of which are in districts controlled by their side.
While the Democratic Congressional Campaign Committee has swooped in early to aid a handful of other freshmen, it has not reserved
ad time in Ruiz's district.
Hotline also reports that the Democratic super PAC House Majority has also purchased
ad time in the district.
The House Majority PAC and SEIU announced this afternoon that they have collectively reserved nearly $ 20 million of television
ad time in 38 markets, including $ 205,000 in Buffalo, site of what's likely to be one of New York's most competitive House races this fall.
That's right: As TV networks and media buyers get ready to begin the high - stakes upfront negotiations for
ad time in just the 2015 - 16 TV season, Vice says it has already «effectively» locked in deals for all its commercial time for three seasons.
Not exact matches
The Interactive Advertising Bureau said
in a statement that it is reviewing the FTC's guidance, but that it has been telling its members for some
time that native
ads always require disclosure.
Notifying the public with newspaper
ads in New York for six weeks, as required by state law, can cost over $ 1,000
in more expensive counties, according to Horwitz, or more than five
times the cost to file the LLC
in the first place.
Why you should care: Specializing
in real -
time online advertising, AppNexus is the world's largest independent
ad tech company.
Here, we're talking players whose
ads show up
in front of users» eyeballs more than 10 million
times a month.
The ongoing #MeToo and
Time's Up movements may make it seem like celebrating IWD is a no - brainer for brands, but
in fact, the campaigns against sexual harassment and sexism have raised the bar, says Erin Keeley, CMO at Mono, an
ad agency.
«We have teams watching the
ads in real
time and entering key metadata as quickly as possible.»
The social networking giant pulls
in billions of advertising dollars at a
time when more traditional news publishers are scrambling to boost their online
ad revenues.
Beyond Facebook's scale and the amount of
time people spend with it, those
in the industry are intrigued by the ability to target
ads to the right audience.
Set
in a fictional
ad agency
in New York City, the show is almost a
time capsule of a lost way of life.
In a statement about the
ad, Williams said she hadn't started playing tennis with the explicit intention of breaking down barriers, but that, «Over
time, I became much more conscious of the impact I had, and I became more conscious of what I had to do to make a difference.»
We were
in the playoffs for the first
time, so we dropped the
ad immediately, before the rebrand had even been introduced.
As most responses to the
ad have pointed out, HTC is likely hoping for a «change»
in profitability, something the company has been struggling with
in recent
times.
But the robust growth
in revenues for specialty, pay and video - on - demand (VOD) is also being driven by increasing air
time sales — i.e.,
ad revenue:
It'll be interesting to see — it's possible that pro sports matches may speed up as a result, if all that built -
in ad time gets cut out.
Full - page
ads will run
in the New York
Times, Washington Post, San Francisco Chronicle and San Jose Mercury News on Sunday.
Of all the
ads that Miller Lite ran during its hyper - masculine period, the «Man Up» campaign that ran
in 2010 most epitomized the tone of the
times.
More than two dozen CEOs signed a letter that appeared
in full - page
ads Thursday
in The New York
Times and The Wall Street Journal.
Combining AOL and Yahoo, an idea that has come up many
times over the years, could instantly make Yahoo a major player
in Internet advertising, with Armstrong - one of the world's top
ad executives - at the helm, analysts said.
And Constellation is planning Spanish - language TV
ads for Victoria for the first
time in the U.S. market.
After losing the Lucky Strike account, Don retaliates by taking out a full - page
ad in the New York
Times listing the evils of the tobacco business and stating SCDP's decision to no longer welcome cigarette accounts — a classic «You can't fire me, I quit!»
Many marketers and small - business owners believe their customers will be enticed to come shopping if they are shown a list of features
in an
ad but
time and
time again, the
ads that speak to the solution outperform feature
ads.
(Bumble has already issued a response
in the form of a letter, which was also published as a full - page
ad in The New York
Times).
Ad tech firm Verve has quietly cut staff
in a «rightsizing» that includes its sales VP Uber investor Pishevar takes another shot — this
time legal — at Benchmark
As he framed it, the real targets of the strategy here are parents (and older siblings), who will spend more
time using Messenger — and seeing
ads and conducting commerce there — if they can get their families together
in one digital location.
At the
time, the name MDC was far from well - known
in ad circles.
While
Time - Life may have been one of the first to try direct sales
in the early»90s, brands like Johnson & Johnson, which spent $ 22 million on its DRTV launch of Neutrogena SkinID
in 2008, see value
in the
ad format once reserved for the Shake Weight.
Once you have found the best DKI headline and supporting description strategy to grab the attention of as many prospects as possible and maximize qualified traffic to your landing pages, it's
time to replicate this strategy
in each of the
ad group's landing pages
in order to maximize conversion rates on that traffic.
Montgomery likened it to «going back
in time with consumer advertising, because consumers are going to see more irrelevant
ads.»
The reason for this decision is the same as it is for the New York
Times or any other publisher that is trying to crack down on
ad blocking: Facebook is fundamentally a media company at its core,
in the sense that it relies on advertising as its only revenue source.
The company is expected to rake
in $ 366.69 million
in ad revenue this year, according to eMarketer, a digital media analytics team that released its Snapchat revenue predictions for the first
time.
(If there is indeed an alternative way to target each keyword individually and effectively with a static headline, then it is
time to silo the keywords
in question into new
ad groups, as they will actually perform better that way.)
«But when I saw the listing and looked
in The New York
Times and saw reams and reams of
ads that read identically one bedroom, $ 340; one bedroom, $ 335; one bedroom — it was all the same.
Test as many of these concepts
in your Google
ads as you can find the
time for.
Certain themes emerge,
in Google's 2016 report, on how the company is fighting bad
ads and scammers: Weight - loss, payday loans, tabloid cloaking, fake news, pharmaceuticals and other healthcare products, plus gambling come up
time and again.
In a search for «part -
time package handlers,» United Parcel Service ran an
ad aimed at people 18 to 24.
Facebook said it will make sure political
ads on its platform will be vetted and transparent
in time for England and Northern Ireland's 2019 local elections, that only verified accounts will be allowed to pay for political
ads, and users will be able to view all promotions paid for by a campaign — not just those targeted to them based on their demographic or «likes.»
In this in - depth research from BI Intelligence that updates our popular July 2014 report on programmatic, we find that the US digital - ad market will reach a programmatic «tipping - point»: For the first time this year, programmatic transactions will be a majority (52 %) of non-search digital - ad spen
In this
in - depth research from BI Intelligence that updates our popular July 2014 report on programmatic, we find that the US digital - ad market will reach a programmatic «tipping - point»: For the first time this year, programmatic transactions will be a majority (52 %) of non-search digital - ad spen
in - depth research from BI Intelligence that updates our popular July 2014 report on programmatic, we find that the US digital -
ad market will reach a programmatic «tipping - point»: For the first
time this year, programmatic transactions will be a majority (52 %) of non-search digital -
ad spend.
Of course, there will always be cases
in which you need to analyze data on a shorter
time frame — like when you are evaluating results of an experiment or testing the effect of a new software release — but for those cases you can always perform an
ad hocanalysis using a temporary spreadsheet.
When nine women came forth with sexual misconduct allegations against his father, playwright Israel Horowitz,
in The New York
Times, Beastie Boys member Adam «
Ad - Rock» Horovitz, 51, made headlines when he publicly took the side of the women who came forth.
To promote Poland's LOT Airlines over Christmas, Facebook used real -
time flight - tracking data, Google Maps and its own
ad - scheduling software so that when a LOT plane passed over a particular city, users
in that location would see a sponsored post reminding them to share a kiss under the mistletoe.