Collins asked Schroepfer whether Facebook's
ad transparency measures will also include «targeting data» — i.e. «will I understand not just who the advertiser was and what other adverts they'd run but why they'd chose to advertise to me»?
«This is a positive step by Facebook to take the lead to put in place the
transparency requirements called for in the Honest
Ads Act, but a patchwork of voluntary
measures from tech companies isn't going to cut it — we need to pass the Honest
Ads Act,» she said in a statement.