Sentences with phrase «ad viewability»

As a detailed analytics platform, we also solve one of the biggest issues in digital advertising - ad viewability.

Not exact matches

Sorrell then referenced a speech given by WPP's third biggest client — and the biggest ad spender in the world — P&G's marketing boss Marc Pritchard, who said Google and Facebook were not doing enough to meet advertiser demands around measurement, brand safety, and viewability (the measure of whether an online ad had the ability to be seen by a human).

Its viewability optimization feature analyzes participating publishers» sites and dynamically places ads, based on which ad inventory slots drive the most views.

Clearly the industry must measure results based on viewability and relevance, rather than simple ad impressions.

We've found time and time again that when ads are dynamically placed to maximize viewability, users are far more likely to engage.

Within a private marketplace, you can have much more control and awareness of viewability, and access to more premium, mobile - first ad units, all within a brand - safe environment.

Until the ad industry comes to a consensus on viewability standards, which the Media Rating Council predicts will occur by the end of 2015, it's up to you as a brand or agency to educate yourself on why an ad would or wouldn't be considered viewable in different formats.

Additionally, you'll want to investigate partnerships with vendors such as Moat and IAS, which are tracking mobile viewability to ensure that your mobile ad campaign can be seen.

The challenges faced by the industry today — click fraud, viewability, ad blockers and people not clicking ads — are all rooted in terrible end - user experiences.

The report — which breaks down 2017 trends across data and tech, video, investment and viewability and verification — also found that the ad tech tax has risen to roughly 20 % in the US, with buy - and sell - side taxes averaging at 10 % each.

Integral Ad Science (IAS) has unveiled a first - to - market technology solution that helps programmatic advertisers target mobile in - app ads that are brand safe, free of fraud and have a viewability goal.

While bot fraud, ad blocking viewability and brand safety issues have been around for some time, the Russian government's manipulation of advertising and organic content on Facebook, Twitter and Google is a fresh crisis with long - term implications for these companies.