But how can you create posts that actually provide
added value to the readers as a fashion blogger?
Not exact matches
As such you will at times end up prevaricating
to show off your knowledge more than
adding value for the
reader.
As mentioned, content that is short and fluffy
adds little
value to readers and likely lacks the ability
to build trust.
As I think about adding value to the lives of Sharing A Journey readers, I've been working to respond to your requests as well as noticing what content is most liked and commented o
As I think about
adding value to the lives of Sharing A Journey
readers, I've been working
to respond
to your requests
as well as noticing what content is most liked and commented o
as well
as noticing what content is most liked and commented o
as noticing what content is most liked and commented on.
As publishers begin to experiment with the many ways the digital publishing can increase reader base and offer a value - added experience for existing fans, hopefully more «side stories» such as this one will be release
As publishers begin
to experiment with the many ways the digital publishing can increase
reader base and offer a
value -
added experience for existing fans, hopefully more «side stories» such
as this one will be release
as this one will be released.
As newspapers continue
to implement paywalls, eBooks are a natural
value -
added reader benefit.
It is a known fact that including influencers» perspectives and testimonials in your book lends you increased credibility
as an author and
adds more
value to the content for
readers.
If a publisher blog is limited
to their own titles, seems like they would have
to add some
value for blog
readers such
as giveaways, author interviews,
reader input such
as how a teacher uses a particular title, reproducibles, book - related party ideas, etc. etc...
While it's my goal
to assist you in discovering love online
as I did, Discovering Love Online is a business venture and revenue it derives allows me
to continue
to provide
value -
added content
to each of my
readers.
Publishers need
to find some
value to add in between author and
reader — and this isn't
as clear
as it once was.
Authors and publishers will see this
as a way
to provide
value added opportunities for
readers while still maintaining a reasonable price point for the primary works.
As technology revolutionizes the way writing is delivered
to readers, nimble agents will be able
to add value by providing curated content
to the public.
Digital (replica) editions accessed through digital newsstands (
reader apps) have long been an affordable way for publishers
to provide
value -
added features
to simple replica editions and offers
readers interactive functions such
as the ability
to browse and buy subscriptions
to magazines
as well
as to read them, bookmark, search, etc..
As a
reader I know I enjoy websites that are beautifully designed, visually appealing, easy
to read (no weird fonts or jarring colors) and which offer lots of
value added information that keep me coming back.
Sure, I have all the obvious tabs: Author bio, appearances, book news, links
to blogs, excerpts / readings and «what's new», but what I really need is
to focus on what additional elements that truly
add value to my
readers (and yes, I also know I need
to update my news / appearances too...)
As a
reader I know I enjoy websites that are beautifully designed, visually appealing, easy
to read (no weird fonts or jarring colors) and which offer lots of
value added information that keep me coming back.
Apart from the specifications, the device also comes with
Value Added Services (VAS) such
as MiFon, GamePlay and QR Code
reader scans
to name a few.
But basically, the changes are likely
to work for the long term
as they provide more
value add for
readers and are more obvious.
This is not
to say that the quest for
value -
added returns is futile,
as some
readers of the 1993 article erroneously concluded, but merely
to acknowledge that most investors fall short of achieving pre-tax
as well
as after - tax alpha.
In length of question 4), Phil reminds the
reader that sales growth only
adds value as so forth the company is able
to increase its operational profits accordingly.
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To Rewards Members 12/01/2017 BW Receives Gold Recommend Readers» Choice Award For Best Value 11/30/2017 BW's Ron Pohl Wins Silver In Best In Biz Awards 2017 11/28 / 2017 BW's Expansion Accelerates All Across Asia 11/09/2017 BW Lowers Free Nights To Only 10,000 Points This Fall And Winter 11/09/2017 BW Cites Increased Guest Satisfaction Scores From Mobile Guest Engagement Tool Pilot; Launches Across Full System 11/09/2017 BW Unveils Experiences By Best Western Rewards 11/09/2017 BW Introduces New Lines of Exclusive Bath Amenities 11/02/2017 BW Named AAA ® / CAA ® Lodging Partner For Ninth Consecutive Year 10/31/2017 BW SureStay Hotel Group ® Eclipses 33 Properties Worldwide One Year After Launch 10/30/2017 BW Launches third soft brand, BW signature collectionSM by Best Western 10/26/2017 BW Breaks Ground on Dual - Branded Property in Austin, Texas 10/25/2017 BW Named Asia's Best Mid-Range Hotel Chain Three Years in a Row 10/24/2017 BW Announces Arrival of BW Premier Collection ® in Mississippi 10/19/2017 BW Scores Top Ranked Breakfast by J.D. Power 10/09/2017 BW Issues Loyalty Program «Throwdown» To Competing Hotel Brands 09/29/2017 BW Named Asia's Best Mid-Range Hotel Brand For Eleventh Time 09/18/2017 BW Invites Travelers To Fall Into Double Rewards Points 09/15/2017 BW Introduces Three New Hotels In Georgia 09/05/2017 BW Ranked Number One In Business Travel News» 2017 Hotel Brand Survey 08/24/2017 BW Signs Stunning Seafront Resort On Phu Quoc Island 08/21/2017 BW Announces New BW Premier Hotel In Heart Of The Southwest 08/10/2017 BW Adds Best Western Premier Detroit Southfield Hotel To Growing Portfolio 08/08/2017 BW Loyalty Program Receives Top Ranking From U.S. News & World Report ® 07/27/2017 BW Celebrates Groundbreaking of First GLō Property in Texas 07/17/2017 BW is Bringing BW Baggage Bucks Back 06/29/2017 Stratosphere and Aquarius Hotels Join BW 06/21/2017 BW Achieves Record - Breaking Level of Guest Satisfaction 06/15/2017 BW Hotels & Resorts Debuts in Bali's Cultural Heart 06/14/2017 Illinois Beach Resort Joins BW Soft Brand 06/01/2017 Best Western Premier Brand Continues Growth in North America 05/25/2017 Litchfield Inn Joins BW Premier Collection 05/22/2017 2017 Best Western Rewards ® Summer Promotion 05/18/2017 Co-Branded Loyalty Program Study — Best Western 05/15/2017 BW Opens Upscale Hotel in Malaysia 05/04/2017 Dorothy Dowling 2017 Silver Stevie ® Award Winner 04/26/2017 BW Introduces BW Baggage Bucks 04/24/2017 BW Debuts First New - Construction Dual - Branded Property 04/24/2017 BW Unveils Cutting - Edge Upscale Hotel in Batam 04/05/2017 BW Unveils New Upscale Collection in Japan 04/03/2017 BW Partners with HotelPlanner to Launch BWGroups ℠ RFP Tool 03/28/2017 Best Western Premier NYC Gateway Opens in North Bergen, New Jersey 03/15/2017 BW Premier Collection Arrives in Asia 03/06/2017 BW Targets Quality Growth Across Asia 03/06/2017 BW Premier Collection Eclipses 75 Hotels Worldwide 03/06/2017 BW Touts Substantial International Growth 02/21/2017 BW Adds Blake Hotel New Orleans to the BW Premier Collection 02/13/2017 BW Springs into the Season with New Rewards 02/01/2017 BW Makes Waves with First Hotel at Inle Lake 01/23/2017 BW Further Enhances Award Winning Loyalty Program 01/23/2017 BW's «White Label» Franchise to Surge in 2017 01/19 / 2017 BW Announces First Vīb Hotel to Open in Turkey 01/16/2017 BW Ranked # 2 in 2016 Best Hotel Rewards Stu
To Rewards Members 12/01/2017 BW Receives Gold Recommend
Readers» Choice Award For Best
Value 11/30/2017 BW's Ron Pohl Wins Silver In Best In Biz Awards 2017 11/28 / 2017 BW's Expansion Accelerates All Across Asia 11/09/2017 BW Lowers Free Nights
To Only 10,000 Points This Fall And Winter 11/09/2017 BW Cites Increased Guest Satisfaction Scores From Mobile Guest Engagement Tool Pilot; Launches Across Full System 11/09/2017 BW Unveils Experiences By Best Western Rewards 11/09/2017 BW Introduces New Lines of Exclusive Bath Amenities 11/02/2017 BW Named AAA ® / CAA ® Lodging Partner For Ninth Consecutive Year 10/31/2017 BW SureStay Hotel Group ® Eclipses 33 Properties Worldwide One Year After Launch 10/30/2017 BW Launches third soft brand, BW signature collectionSM by Best Western 10/26/2017 BW Breaks Ground on Dual - Branded Property in Austin, Texas 10/25/2017 BW Named Asia's Best Mid-Range Hotel Chain Three Years in a Row 10/24/2017 BW Announces Arrival of BW Premier Collection ® in Mississippi 10/19/2017 BW Scores Top Ranked Breakfast by J.D. Power 10/09/2017 BW Issues Loyalty Program «Throwdown» To Competing Hotel Brands 09/29/2017 BW Named Asia's Best Mid-Range Hotel Brand For Eleventh Time 09/18/2017 BW Invites Travelers To Fall Into Double Rewards Points 09/15/2017 BW Introduces Three New Hotels In Georgia 09/05/2017 BW Ranked Number One In Business Travel News» 2017 Hotel Brand Survey 08/24/2017 BW Signs Stunning Seafront Resort On Phu Quoc Island 08/21/2017 BW Announces New BW Premier Hotel In Heart Of The Southwest 08/10/2017 BW Adds Best Western Premier Detroit Southfield Hotel To Growing Portfolio 08/08/2017 BW Loyalty Program Receives Top Ranking From U.S. News & World Report ® 07/27/2017 BW Celebrates Groundbreaking of First GLō Property in Texas 07/17/2017 BW is Bringing BW Baggage Bucks Back 06/29/2017 Stratosphere and Aquarius Hotels Join BW 06/21/2017 BW Achieves Record - Breaking Level of Guest Satisfaction 06/15/2017 BW Hotels & Resorts Debuts in Bali's Cultural Heart 06/14/2017 Illinois Beach Resort Joins BW Soft Brand 06/01/2017 Best Western Premier Brand Continues Growth in North America 05/25/2017 Litchfield Inn Joins BW Premier Collection 05/22/2017 2017 Best Western Rewards ® Summer Promotion 05/18/2017 Co-Branded Loyalty Program Study — Best Western 05/15/2017 BW Opens Upscale Hotel in Malaysia 05/04/2017 Dorothy Dowling 2017 Silver Stevie ® Award Winner 04/26/2017 BW Introduces BW Baggage Bucks 04/24/2017 BW Debuts First New - Construction Dual - Branded Property 04/24/2017 BW Unveils Cutting - Edge Upscale Hotel in Batam 04/05/2017 BW Unveils New Upscale Collection in Japan 04/03/2017 BW Partners with HotelPlanner to Launch BWGroups ℠ RFP Tool 03/28/2017 Best Western Premier NYC Gateway Opens in North Bergen, New Jersey 03/15/2017 BW Premier Collection Arrives in Asia 03/06/2017 BW Targets Quality Growth Across Asia 03/06/2017 BW Premier Collection Eclipses 75 Hotels Worldwide 03/06/2017 BW Touts Substantial International Growth 02/21/2017 BW Adds Blake Hotel New Orleans to the BW Premier Collection 02/13/2017 BW Springs into the Season with New Rewards 02/01/2017 BW Makes Waves with First Hotel at Inle Lake 01/23/2017 BW Further Enhances Award Winning Loyalty Program 01/23/2017 BW's «White Label» Franchise to Surge in 2017 01/19 / 2017 BW Announces First Vīb Hotel to Open in Turkey 01/16/2017 BW Ranked # 2 in 2016 Best Hotel Rewards Stu
To Only 10,000 Points This Fall And Winter 11/09/2017 BW Cites Increased Guest Satisfaction Scores From Mobile Guest Engagement Tool Pilot; Launches Across Full System 11/09/2017 BW Unveils Experiences By Best Western Rewards 11/09/2017 BW Introduces New Lines of Exclusive Bath Amenities 11/02/2017 BW Named AAA ® / CAA ® Lodging Partner For Ninth Consecutive Year 10/31/2017 BW SureStay Hotel Group ® Eclipses 33 Properties Worldwide One Year After Launch 10/30/2017 BW Launches third soft brand, BW signature collectionSM by Best Western 10/26/2017 BW Breaks Ground on Dual - Branded Property in Austin, Texas 10/25/2017 BW Named Asia's Best Mid-Range Hotel Chain Three Years in a Row 10/24/2017 BW Announces Arrival of BW Premier Collection ® in Mississippi 10/19/2017 BW Scores Top Ranked Breakfast by J.D. Power 10/09/2017 BW Issues Loyalty Program «Throwdown»
To Competing Hotel Brands 09/29/2017 BW Named Asia's Best Mid-Range Hotel Brand For Eleventh Time 09/18/2017 BW Invites Travelers To Fall Into Double Rewards Points 09/15/2017 BW Introduces Three New Hotels In Georgia 09/05/2017 BW Ranked Number One In Business Travel News» 2017 Hotel Brand Survey 08/24/2017 BW Signs Stunning Seafront Resort On Phu Quoc Island 08/21/2017 BW Announces New BW Premier Hotel In Heart Of The Southwest 08/10/2017 BW Adds Best Western Premier Detroit Southfield Hotel To Growing Portfolio 08/08/2017 BW Loyalty Program Receives Top Ranking From U.S. News & World Report ® 07/27/2017 BW Celebrates Groundbreaking of First GLō Property in Texas 07/17/2017 BW is Bringing BW Baggage Bucks Back 06/29/2017 Stratosphere and Aquarius Hotels Join BW 06/21/2017 BW Achieves Record - Breaking Level of Guest Satisfaction 06/15/2017 BW Hotels & Resorts Debuts in Bali's Cultural Heart 06/14/2017 Illinois Beach Resort Joins BW Soft Brand 06/01/2017 Best Western Premier Brand Continues Growth in North America 05/25/2017 Litchfield Inn Joins BW Premier Collection 05/22/2017 2017 Best Western Rewards ® Summer Promotion 05/18/2017 Co-Branded Loyalty Program Study — Best Western 05/15/2017 BW Opens Upscale Hotel in Malaysia 05/04/2017 Dorothy Dowling 2017 Silver Stevie ® Award Winner 04/26/2017 BW Introduces BW Baggage Bucks 04/24/2017 BW Debuts First New - Construction Dual - Branded Property 04/24/2017 BW Unveils Cutting - Edge Upscale Hotel in Batam 04/05/2017 BW Unveils New Upscale Collection in Japan 04/03/2017 BW Partners with HotelPlanner to Launch BWGroups ℠ RFP Tool 03/28/2017 Best Western Premier NYC Gateway Opens in North Bergen, New Jersey 03/15/2017 BW Premier Collection Arrives in Asia 03/06/2017 BW Targets Quality Growth Across Asia 03/06/2017 BW Premier Collection Eclipses 75 Hotels Worldwide 03/06/2017 BW Touts Substantial International Growth 02/21/2017 BW Adds Blake Hotel New Orleans to the BW Premier Collection 02/13/2017 BW Springs into the Season with New Rewards 02/01/2017 BW Makes Waves with First Hotel at Inle Lake 01/23/2017 BW Further Enhances Award Winning Loyalty Program 01/23/2017 BW's «White Label» Franchise to Surge in 2017 01/19 / 2017 BW Announces First Vīb Hotel to Open in Turkey 01/16/2017 BW Ranked # 2 in 2016 Best Hotel Rewards Stu
To Competing Hotel Brands 09/29/2017 BW Named Asia's Best Mid-Range Hotel Brand For Eleventh Time 09/18/2017 BW Invites Travelers
To Fall Into Double Rewards Points 09/15/2017 BW Introduces Three New Hotels In Georgia 09/05/2017 BW Ranked Number One In Business Travel News» 2017 Hotel Brand Survey 08/24/2017 BW Signs Stunning Seafront Resort On Phu Quoc Island 08/21/2017 BW Announces New BW Premier Hotel In Heart Of The Southwest 08/10/2017 BW Adds Best Western Premier Detroit Southfield Hotel To Growing Portfolio 08/08/2017 BW Loyalty Program Receives Top Ranking From U.S. News & World Report ® 07/27/2017 BW Celebrates Groundbreaking of First GLō Property in Texas 07/17/2017 BW is Bringing BW Baggage Bucks Back 06/29/2017 Stratosphere and Aquarius Hotels Join BW 06/21/2017 BW Achieves Record - Breaking Level of Guest Satisfaction 06/15/2017 BW Hotels & Resorts Debuts in Bali's Cultural Heart 06/14/2017 Illinois Beach Resort Joins BW Soft Brand 06/01/2017 Best Western Premier Brand Continues Growth in North America 05/25/2017 Litchfield Inn Joins BW Premier Collection 05/22/2017 2017 Best Western Rewards ® Summer Promotion 05/18/2017 Co-Branded Loyalty Program Study — Best Western 05/15/2017 BW Opens Upscale Hotel in Malaysia 05/04/2017 Dorothy Dowling 2017 Silver Stevie ® Award Winner 04/26/2017 BW Introduces BW Baggage Bucks 04/24/2017 BW Debuts First New - Construction Dual - Branded Property 04/24/2017 BW Unveils Cutting - Edge Upscale Hotel in Batam 04/05/2017 BW Unveils New Upscale Collection in Japan 04/03/2017 BW Partners with HotelPlanner to Launch BWGroups ℠ RFP Tool 03/28/2017 Best Western Premier NYC Gateway Opens in North Bergen, New Jersey 03/15/2017 BW Premier Collection Arrives in Asia 03/06/2017 BW Targets Quality Growth Across Asia 03/06/2017 BW Premier Collection Eclipses 75 Hotels Worldwide 03/06/2017 BW Touts Substantial International Growth 02/21/2017 BW Adds Blake Hotel New Orleans to the BW Premier Collection 02/13/2017 BW Springs into the Season with New Rewards 02/01/2017 BW Makes Waves with First Hotel at Inle Lake 01/23/2017 BW Further Enhances Award Winning Loyalty Program 01/23/2017 BW's «White Label» Franchise to Surge in 2017 01/19 / 2017 BW Announces First Vīb Hotel to Open in Turkey 01/16/2017 BW Ranked # 2 in 2016 Best Hotel Rewards Stu
To Fall Into Double Rewards Points 09/15/2017 BW Introduces Three New Hotels In Georgia 09/05/2017 BW Ranked Number One In Business Travel News» 2017 Hotel Brand Survey 08/24/2017 BW Signs Stunning Seafront Resort On Phu Quoc Island 08/21/2017 BW Announces New BW Premier Hotel In Heart Of The Southwest 08/10/2017 BW
Adds Best Western Premier Detroit Southfield Hotel
To Growing Portfolio 08/08/2017 BW Loyalty Program Receives Top Ranking From U.S. News & World Report ® 07/27/2017 BW Celebrates Groundbreaking of First GLō Property in Texas 07/17/2017 BW is Bringing BW Baggage Bucks Back 06/29/2017 Stratosphere and Aquarius Hotels Join BW 06/21/2017 BW Achieves Record - Breaking Level of Guest Satisfaction 06/15/2017 BW Hotels & Resorts Debuts in Bali's Cultural Heart 06/14/2017 Illinois Beach Resort Joins BW Soft Brand 06/01/2017 Best Western Premier Brand Continues Growth in North America 05/25/2017 Litchfield Inn Joins BW Premier Collection 05/22/2017 2017 Best Western Rewards ® Summer Promotion 05/18/2017 Co-Branded Loyalty Program Study — Best Western 05/15/2017 BW Opens Upscale Hotel in Malaysia 05/04/2017 Dorothy Dowling 2017 Silver Stevie ® Award Winner 04/26/2017 BW Introduces BW Baggage Bucks 04/24/2017 BW Debuts First New - Construction Dual - Branded Property 04/24/2017 BW Unveils Cutting - Edge Upscale Hotel in Batam 04/05/2017 BW Unveils New Upscale Collection in Japan 04/03/2017 BW Partners with HotelPlanner to Launch BWGroups ℠ RFP Tool 03/28/2017 Best Western Premier NYC Gateway Opens in North Bergen, New Jersey 03/15/2017 BW Premier Collection Arrives in Asia 03/06/2017 BW Targets Quality Growth Across Asia 03/06/2017 BW Premier Collection Eclipses 75 Hotels Worldwide 03/06/2017 BW Touts Substantial International Growth 02/21/2017 BW Adds Blake Hotel New Orleans to the BW Premier Collection 02/13/2017 BW Springs into the Season with New Rewards 02/01/2017 BW Makes Waves with First Hotel at Inle Lake 01/23/2017 BW Further Enhances Award Winning Loyalty Program 01/23/2017 BW's «White Label» Franchise to Surge in 2017 01/19 / 2017 BW Announces First Vīb Hotel to Open in Turkey 01/16/2017 BW Ranked # 2 in 2016 Best Hotel Rewards Stu
To Growing Portfolio 08/08/2017 BW Loyalty Program Receives Top Ranking From U.S. News & World Report ® 07/27/2017 BW Celebrates Groundbreaking of First GLō Property in Texas 07/17/2017 BW is Bringing BW Baggage Bucks Back 06/29/2017 Stratosphere and Aquarius Hotels Join BW 06/21/2017 BW Achieves Record - Breaking Level of Guest Satisfaction 06/15/2017 BW Hotels & Resorts Debuts in Bali's Cultural Heart 06/14/2017 Illinois Beach Resort Joins BW Soft Brand 06/01/2017 Best Western Premier Brand Continues Growth in North America 05/25/2017 Litchfield Inn Joins BW Premier Collection 05/22/2017 2017 Best Western Rewards ® Summer Promotion 05/18/2017 Co-Branded Loyalty Program Study — Best Western 05/15/2017 BW Opens Upscale Hotel in Malaysia 05/04/2017 Dorothy Dowling 2017 Silver Stevie ® Award Winner 04/26/2017 BW Introduces BW Baggage Bucks 04/24/2017 BW Debuts First New - Construction Dual - Branded Property 04/24/2017 BW Unveils Cutting - Edge Upscale Hotel in Batam 04/05/2017 BW Unveils New Upscale Collection in Japan 04/03/2017 BW Partners with HotelPlanner
to Launch BWGroups ℠ RFP Tool 03/28/2017 Best Western Premier NYC Gateway Opens in North Bergen, New Jersey 03/15/2017 BW Premier Collection Arrives in Asia 03/06/2017 BW Targets Quality Growth Across Asia 03/06/2017 BW Premier Collection Eclipses 75 Hotels Worldwide 03/06/2017 BW Touts Substantial International Growth 02/21/2017 BW Adds Blake Hotel New Orleans to the BW Premier Collection 02/13/2017 BW Springs into the Season with New Rewards 02/01/2017 BW Makes Waves with First Hotel at Inle Lake 01/23/2017 BW Further Enhances Award Winning Loyalty Program 01/23/2017 BW's «White Label» Franchise to Surge in 2017 01/19 / 2017 BW Announces First Vīb Hotel to Open in Turkey 01/16/2017 BW Ranked # 2 in 2016 Best Hotel Rewards Stu
to Launch BWGroups ℠ RFP Tool 03/28/2017 Best Western Premier NYC Gateway Opens in North Bergen, New Jersey 03/15/2017 BW Premier Collection Arrives in Asia 03/06/2017 BW Targets Quality Growth Across Asia 03/06/2017 BW Premier Collection Eclipses 75 Hotels Worldwide 03/06/2017 BW Touts Substantial International Growth 02/21/2017 BW
Adds Blake Hotel New Orleans
to the BW Premier Collection 02/13/2017 BW Springs into the Season with New Rewards 02/01/2017 BW Makes Waves with First Hotel at Inle Lake 01/23/2017 BW Further Enhances Award Winning Loyalty Program 01/23/2017 BW's «White Label» Franchise to Surge in 2017 01/19 / 2017 BW Announces First Vīb Hotel to Open in Turkey 01/16/2017 BW Ranked # 2 in 2016 Best Hotel Rewards Stu
to the BW Premier Collection 02/13/2017 BW Springs into the Season with New Rewards 02/01/2017 BW Makes Waves with First Hotel at Inle Lake 01/23/2017 BW Further Enhances Award Winning Loyalty Program 01/23/2017 BW's «White Label» Franchise
to Surge in 2017 01/19 / 2017 BW Announces First Vīb Hotel to Open in Turkey 01/16/2017 BW Ranked # 2 in 2016 Best Hotel Rewards Stu
to Surge in 2017 01/19 / 2017 BW Announces First Vīb Hotel
to Open in Turkey 01/16/2017 BW Ranked # 2 in 2016 Best Hotel Rewards Stu
to Open in Turkey 01/16/2017 BW Ranked # 2 in 2016 Best Hotel Rewards Study
Adding fluff
to artificially inflate your resumes length will only dilute the relevant / valuable experiences you have, making it more difficult for the
reader to discern and appraise your
value as a candidate.
Once you've identified strategic report building
as an important resume
add, you must then translate the
value of the financial reports
to the
reader.