Furthermore, Google is already burdened with many other risks, for instance: (1) increased competition from general purpose search engines and information services (page 7); (2) dependency on remaining competitive and providing value to advertisers (page 7); (3) being subject to increased regulatory scrutiny which may negatively impact business (page 8); (4) being «regularly subject to claims, suits, government
investigations, and other proceedings that may result in adverse outcomes» (page 8); (5) «Privacy concerns relating to our technology could damage our reputation and deter current and potential users from
using our products and services» (page 12); (6) «Web spam and content farms could decrease our search quality, which could damage our reputation and deter our current and potential users from
using our products and services» (page 13); (7) «Internet access providers may be able to restrict, block, degrade, or charge for access to certain of our products and services, which could lead to
additional expenses and the loss of users and advertisers» (page 16); (8) «New technologies could block online ads, which would harm our business» (page 16).
We discuss how
additional research could help educators
use these measures more effectively, and we pose new questions, the answers to which depend not on empirical
investigation but on human judgment.
This is an
additional tool the Regulatory Audit Division of Customs is
using to increase compliance for companies that listen — and for those companies that don't, a warning to prepare for an audit,
investigation and possible penalties.