< br / > This is especially important in
news, where distribution is a huge challenge.Machine Learning: Snip uses machine learning to find the best content online, then < br / > offers it to writers and subsequently personalizes the content to users with < br / >
additional machine learning technology.The Rise of the Millennial Generation: As opposed to previous generations, millennials never got used < br / > to reading print newspapers and expect an online - first
news outlet — ideally, one < br / > which is smart, interactive and to the point.When asked about his greatest hope and vision for Snip over the < br / > next 12 to 18 months, Reichman laid out his thinking.
Also, this effectively adds an
additional job requirement for writers and gives
news outlets a reason to fire / not hire otherwise qualified writers.
Precision targeting lets a campaign home in on specific issues and audiences, across
news and social
outlets, with numerous
additional filters (geographic, demo, background and behavioral, whether the user has visited the campaign website in the past, etc)-- in most cases you pay only when readers actually click and enter your site.