Massive
adoption by Millennials and Post-Millennials is driving huge growth in the coffee category, especially for less - processed cold brews: sixty - seven percent opt for coffee over energy drinks when looking for an energy boost, with 43 percent drinking cold brew coffee drinks, personalized to their taste.
Now, although the Charter may be «presented» at the UN in 2000, the hoped - for date of
adoption is now 2002, not as dramatic a time as the
millennial year, though organizers have rescued some of the lost symbolism
by noting that the new date is the tenth anniversary of Rio.