Pokémon Go just ramped up
adoption in a massive way, helping pave the way for businesses that will use this technology in the future to connect with consumers.
Not exact matches
, and
in many
ways have a real advantage over paper books (disadvantages too, but the
massive adoption is evidence of a net WIN
in that war).
Combine that
massive audience with falling e-reader prices and the release of the books near the holiday season and Pottermore.com could absolutely move the needle toward widespread e-reader
adoption in a
way that no other series possibly could.