If you're looking to develop work in your estate planning, for instance, you'd probably want to run a few
ads about this practice area, but include a call to action that encourages readers to register to attend your seminar.
What's interesting
about the Johnny Boy
ad is that it is an evolution of legal advertising and an example of an
ad campaign designed to overcome a specific hurdle facing a
practice area, which is how do plaintiff law firms find people who are entitled to share in the spoils of the firm's investment in a class action?