Like Facebook Instant Articles, a 70/30 revenue share with publishers if Apple sells
ads against their content.
The opportunity to sell
ads against the content twice could convince more publishers to dive into the format.
Vessel plans to then ask consumers to pay for these videos through a monthly subscription, but also run
ads against the content — which is pretty much the same model that Kilar established at Hulu for longer - form TV content.
And Facebook will eventually sell video
ads against that content.
Not exact matches
In November, the digital
ad platform AppNexus said that it was banning Breitbart from using its
ad tools because the site promoted racism and
content that might incite violence, which was
against the firm's rules.
Meanwhile, BAM gets the rights to distribute live hockey games outside of their local markets, and can monetize hockey video
content further by selling
ads against it.
UK advertiser trade body ISBA suggested last week that one solution to the brand safety problem on YouTube could be to put all newly uploaded
content in quarantine until Google manually classifies that it is appropriate to serve
ads against it.
Plans to document the project via social media, weekly podcasts and daily blogs, for instance — with
ads to be sold
against this
content — proved impossible to keep up with fairly early on.
«We also have stringent advertising guidelines and work to prevent
ads appearing
against any video, channel, or page once we determine that the
content is not appropriate for our advertising partners.»
I don't remember who taught me this one (I think I heard about it a couple of years ago), but here's the trick: if you know of a group that has a large, high - performing email fundraising list, and your OWN campaign has the potential to appeal to those same donors, you can try running Google
content ads against phrases that always appear in that group's fundraising messages.
Unacceptable
ad content • Books with overtly religious or spiritual
content • Books that advocate a specific political ideology, advocate for or
against a specific political issue, or promote a specific candidate.
Amazon's
ad policy states that «books with
content that is threatening, abusive, harassing, or that discriminate or advocate
against a protected group, whether based on race, color, national origin, religion, disability, sex, sexual orientation, disability, age or any other category» are unacceptable.
According to the post, the appeal raises the following issues: (1) May challengers bring «as - applied» lawsuits
against requirements that sponsors of campaign
ads disclose sources of money to pay for the
ads, and disclose who provided the
content of the
ads?
Many who argue
against ad - blockers say that you enter into an agreement with a publisher when you visit their website: they show you
content for free and you see advertising.
The «Google Preferred» initiative, as it's known, will showcase for advertisers exactly what kind of
content they're buying
ads against, and also reserve space for advertisers who commit to buying into top shows.
Which is why, the
content - providers propaganda machine was so intensive
against repeal of «net - neutrality» (which was, essentially, a form of business - net - privilege for
Ad - selling
content providers).
After pushback
against specific
ads promoting illegal activity, the site has been insistent that it simply hosts third - party
content, removing offending
ads when brought to its attention.
Facebook and Google built incredibly profitable businesses by serving
content they don't pay for or vet to billions of users, with
ads placed
against that
content.
Perhaps Facebook should follow the example of YouTube, which «has deployed the capability for
content owners to sell
ads even
against infringing
content,» Bambauer suggested, «so they can either have it taken down or monetize it.»
«Americans ought to be able to see the
content of
ads that are used for and
against candidates,» Warner said.
Google is in hot water again, this time for
ads placed
against objectionable
content.