Sentences with phrase «ads application programming interface»

Not exact matches

There are a number of reasons for Amazon's newfound energy in advertising: It is doing more outreach with Madison Avenue, striking deals with holding companies and agencies; it opened an ad platform last year, an application programming interface that lets marketing developers build easier ways to buy ads; and it is opening its Amazon Ad Platform to more brandad platform last year, an application programming interface that lets marketing developers build easier ways to buy ads; and it is opening its Amazon Ad Platform to more brandAd Platform to more brands.

People are rarely buying ad space for print these days, and when they do, they are likely to use an application program interface to place the ad themselves.

Last month, Instagram announced that for the first time, marketers can plan ad campaigns in a uniform fashion along with their marketing efforts on Facebook and Twitter by opening up its advertising API (application programming interface).