Not exact matches
Lisa Murkowski's staff apparently didn't, and they misspelled HER OWN NAME in the original version of the
ad below: Yep, the
ad listed «www.lisamurkwski.com» in its
first incarnation, an error
caught by the...
Not that this is the
first time anyone's ever used a TV
ad to drive traffic to a site (hello, Pets.com), but it IS a nice use of the strengths of one medium (TV's in - your - face ability to
catch viewers who might not otherwise know you exist) to capitalize on the strengths of another (the web's ability to hold and present information in great depth and detail).
Plus, I was encouraged to
ad lib my own lines so much of what I said was totally unscripted, When I was growing up if I were ever
caught cursing, my ass was grass and my Mother was the lawnmower, so this was the
first time in my life that I actually got paid to use profanity, hahaha!!
Served to users on their
first page of entry, your brand's eye -
catching ad entices reader's to swipe for more info, leading into a takeover utilizing all available real estate by offering a full - screen brand experience that accommodates both portrait and landscape device orientation.