Not exact matches
Ads being blocked because they are irritating is one thing, but the industry also has a
problem with outright
fraud
With all the spam websites in the search result pages running AdSense
ads and all the low - quality traffic Google gets from their parked domain
ads, we can only guess how widespread the click
fraud problem actually is.
Click
fraud has been a known issue for many years now and yet even large search engines like Google, which get most of its revenue from contextual
ads, are failing at solving (or are not even willing to do anything) about the click
fraud problem.
The gist of the
ad, which is similar to campaigns previously run by the IBC, is that the main reason insurance premiums have not decreased is that
fraud continues to be a systemic
problem.
Built on the Ethereum blockchain, AdEx is a decentralized
ad exchange which aims to address
problems like advertising
fraud, privacy and the rise of
ad blockers.