He ventures into the cubes at Democracy Data & Communications to watch as staff members monitor the effectiveness of particular
ads on particular sites — it turns out that simple and texty often beats clever and pretty, and general - interest sites can get better results than issue - specific sites.
Not exact matches
The walled - garden nature of Facebook in
particular has come under scrutiny, as they've recently had significant problems regarding the accuracy and efficacy of their advertising methods, with several big brands opting to reduce their
ad spend
on the
site until more accurate metrics are released.
While the major digital platforms stepped in to block crypto
ads on account of fraud fears, paid search in
particular only drove less than 1 % traffic to these
sites in 2017.
They look at the browsing history
on whatever computer you are using at the time to serve up
ads specific to whatever sort of
sites users
on that
particular computer have been visiting recently.
These
ads are naturally targeted based
on each blog's
particular niche, and
ads on specialized
sites such as local or regional political blogs frequently reach very influential audiences at a low relative cost.
Also depending
on the publisher, display
ads can be targeted at
particular site users, particularly
on sites like web portals and social networks as well as newspapers and others that collect financial, demographic and usage data
on their readers.
Composing information dating
sites in
particular on your personal
ad is an amazing tip.
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When they go to another
site, the
ad «follows» them and posts an
ad to your
site on the next
site they visit, as long as that next
site is enabled with a
particular ad server.