Sentences with phrase «ads targeted voters»

At least some of the PAC's ads targeted voters in key districts using Facebook, Google, and YouTube.

Some of these ads targeted voters in swing states, like Michigan and Wisconsin.

Not exact matches

Denise Feriozzi, deputy executive director for Emily's List, said that millennial women are a «hugely powerful group of voters,» and that the ad campaigns are specifically targeted toward building long - term support through brands and outlets that they identify with.

Rather than assuming that all women or African Americans or working - class whites will respond to the same message, they target individual voters with emotionally charged content — in other words, ads designed to tug on emotional biases.

A company whistleblower revealed that they advised the Trump campaign on how to target ads, both to boost Trump and suppress Democratic voter turnout.

CA, which has touted its ability to create personality profiles of voters for ad targeting purposes, was hired to run data operations for the Trump campaign.

Unfortunately, we don't yet know the extent of the harm, as is obvious from the news that Russians ads on Facebook targeted voters in Michigan and Wisconsin.

The world's largest social network had already been the target of lawmakers who say it hadn't done enough to inform the public about Russian operatives using its ad platform to sway U.S. voters.

In that case, (relatively) cheap Google and Facebook ads can work alongside targeted cable TV spots to spread messages and help find supporters, donors and volunteers in a defined geographic area and even among a defined set of voters (previous Republican primary voters, women over 50, etc).

The targeting of these voters is part of a five - figure digital ad buy (ad samples: 1, 2, 3, 4) that includes banner, Facebook, and pre-roll video ads exposing Republican nominee Greg Gianforte (R - MT) for trying to have it both ways on healthcare reform.

Cookie - targeting and similar technologies can help campaigns get the most value out of even last - minute ads, since they're ideal for delivering GOTV messages to the voters you need to reach.

Not much, compared with the demographic or voter - file targeted banner and video ads that money could.

Most digital political professionals will think of voter file / cookie - targeting or IP - targeted online ads when the word «addressable» comes up, but more and more cable and satellite TV providers can now direct ads at specific households based on demographic or voter data.

What's impressive is how fast the this technology has has spread: my first detailed exposure to voter - file targeting was at last November's CampaignTech conference, where the company CampaignGrid was touting its ability to deliver ads specifically to potential voters in a district.

For one thing, television ads remain the best way to reach uncommitted / marginally aware voters, since they're not paying attention to politics online and hence are hard to target with political content.

Often a more effective way to use a large budget is to work with a firm like DS Political that does voter - file targeted display ads.

The best answer seems to be a combination of targeted and untargeted outreach: online communicators can use a sharpshooting approach when appropriate, delivering targeted messages and ads to particular voters and connecting personally with chosen bloggers, Twitter enthusiasts and journalists.

For instance, a campaign might run voter - file targeted ads designed to recruit and persuade local voters, plus geo - targeted Google and Facebook ads also aimed (as best as possible) at local voters.

Got a large budget but not enough time to work with an outside vendor for voter - file targeted display ads?

Addressable television's rise is choppy and uncomfortable, but in many places, a voter file - targeted pre-roll ad can end up on a television screen instead of computer.

In the end, DSPolitical was able to reach more than 150,000 voters in key targeted constituencies with nearly 10 million pre-roll video and banner ad impressions.

Instead, they could target voters and potential donors more effectively using the information they gathered by actually running Facebook ads and measuring the results.

We were there with a simple mission: sell the idea of working with DSPolitical to launch the first voter file targeted digital ad campaign in British political history.

Political campaigns typically use search advertising primarily for long - term list - building, but with a big chunk of February 5th voters apparently still undecided, shouldn't targeted search ads be an effective way to reach people who are still making up their minds?

Having served billions of targeted voter - matched digital ads online, social media, and mobile devices over the past five years and helping to elect scores of Democrats up and down the ballot for offices ranging from senator and governor to state legislator and school board member, DSPolitical has earned a reputation as a progressive ally and committed innovator.

If voters in the United Kingdom weren't accustomed to encountering campaign ads on television and the radio, how would they respond to such communications when targeted with banner ads and videos online and on their mobile devices?

Direct mail, targeted cable tv buys and niche radio ads are all good ways to concentrate resources on reaching particular voters with particular messages.

«This digital ad campaign will educate voters in targeted districts about this morally bankrupt repeal and will hold Representatives Faso and Tenney for this cruel plan.»

Geo - targeting, keyword - targeting and the fact that search ads are pay - per - click makes this strategy cost - attractive — you can concentrate resources on voters in particular states or metropolitan areas, and you only pay when you actually get a voter contact (i.e., when someone clicks).

Completion rates for targeted voter - matched pre-roll video ads served on skippable inventory were nearly as high as completion rates for the same ads served on non-skippable inventory.

Typically in the States, DSPolitical will only run client pre-roll video ads on non-skippable inventory so that the targeted voter must watch the entire ad before continuing on to their desired content.

Cool stuff on the digital advertising front today: the Montana Democratic Party is using DSPolitical's voter models and targeting ability to put ads like this one in front of Montana voters who could lose health coverage if Republicans repeal Obamacare.

And the rise of campaign - tailored self - serve platforms helps candidates far down the ballot buy banner ads and even video ads targeted directly at their voters and their voters alone.

Hi folks, my latest Campaigns & Elections article is up, and it looks at some critiques of the new trend toward using online ad networks to target individual voters through online «cookies.»

«This digital ad campaign will educate voters in targeted districts about this morally bankrupt Congressional Carveout.»

The ProtectMarriage.com coalition used the Web to fuel fundraising, volunteerism, and voter persuasion, and two tactics in particular may have given them an edge: online ads targeted using voter file data, and a last - minute get - out - the - vote ad blitz.

[Updated below] A big change in the world of campaign advertising: over the past six months: the practice of targeting online ads directly at voters in a particular district has gone from being exotic to being a standard part of the political toolkit, with serious implications both for the...

Cookie - based voter - file targeted ads (like those getting scarce in battleground states) aren't the only arrow in the digital advertiser's quiver: Mitt Romney's now trying to connect with voters via Pandora internet radio, too.

The Trump campaign paid Cambridge Analytica more than $ 6 million to help it target voters through ads on Facebook.

Winner Joe Lhota spent around $ 1.5 million overall on voter outreach, of which nearly $ 463,000 went to Target Enterprises for TV advertising and around $ 290,000 went to Target Enterprises earmarked for «cable and digital ads.»

The 74 - year - old senator's success, including his upset victory in the Michigan primary last week, has been fueled by his appeal to younger voters, who so far have resisted Clinton's efforts to reach out to them through targeted TV ads and an increased focus on issues such as student debt.

Google and Yahoo ads telling voters to «Vote for Rahm Emanuel Now» are targeted to people in Chicago searching for «mayor» related keywords today.

The Trump campaign paid Cambridge Analytica more than $ 6 million to target Facebook ads based on voter data it had collected in the run - up to the election, according to Federal Election Commission records cited by Reuters.

Focus today is on optimizing political and advocacy campaign media budgets, using online ads as well as mobile to reach voters, and innovations in targeting constituents across all media.

Republican Lee Zeldin is out with a new TV ad that slams his Democratic target, Long Island Sen Brian Foley, for his «yes» votes on rescinding the STAR property tax rebate checks and instituting the MTA payroll tax — two key issues for suburban voters.

A common campaign goal was to get highest concentration of ads in front of a high concentration of targets, for instance, for which zip - code targeting was often cheaper than trying to reach voters one - on - one.

There were numerous reports in the final two weeks of voters being «inundated» with Bera web ads and support for Bera amongst our target demographic is considered to be one of the determining factors in his narrow victory.

Direct mail mavens have been using voter files and consumer databases to target messaging and fundraising appeals for decades and data - targeting online ads is a natural extension of that mindset and skillset.

The ads can be potent, given that campaigns can target individual voters based on their friends or their likes online.

Another example: the recent race for an at - large city council seat in the District of Columbia, which saw a candidate using geo - targeted Google content ads to send potential voters to his NationBuilder site.