Not exact matches
When it came to marketing, we often saw brands capitalizing on older
adult's
fear of life threatening situations, including a fall, loss of
memory or motor skills, or other health related issues like a stroke or heart attack.
Adult children of divorce tend to have: lower paying jobs and less college than their parents; unstable father - child relationships; a history of vulnerability to drugs and alcohol in adolescence;
fears about commitment and divorce; and negative
memories of the legal system that forced custody and visitation.
But he says that most commercial programs are aimed at
adults well over 60 who
fear that their
memory and mental sharpness are slipping.
Later, as
adults, they tested the animals for their
memory of the event and also measured their
fear response.
In more mature persons, however,
memories of fearful events are put in perspective, and people generally do not feel the same
fear they felt as a child when confronting a similar situation as an
adult.