To become a Certified B Corporation, startups must
meet advanced standards of social and environmental performance, accountability and transparency set by the non-profit organization, B
Lab.
Korean beauty products are incredibly
advanced when it comes to ingredients and formulations because the Korean beauty R&D
labs are pushed to extremes as Korean women continue to raise the bar for beauty products — in a culture where skincare is an extremely serious pursuit and the standard for «flawless skin» is unparalleled, a very exciting industry ecosystem develops where companies and
labs rise to
meet the challenge and ultimately, create beauty products that deliver results through supremely high quality ingredients and in a gentle way.