A few
of the perks: a national brand endorsed by a celebrity in national
advertising, exclusive products, a glossy magazine, extensive training, discounted health benefits, an impressive Web site, new computer technology, and access to an individual
line of credit as large
as $ 750,000 from the National Cooperative Bank.
A
line of credit serves
as collateral if you want to buy a business, or spark growth through
advertising, marketing or participating in tradeshows.