Sentences with phrase «advertiser trade body»
UK advertiser trade body ISBA suggested last week that one solution to the brand safety problem on YouTube could be to put all newly uploaded content in quarantine until Google manually classifies that it is appropriate to serve ads against it.
http://www.businessinsider.com/
From an advertisers perspective, pressure has been increasing as major brands and advertiser trade bodies, such as ISBA, mounted a response and threatened to pull spend.
Not exact matches
It has also emerged that ISBA, a trade body which represents major UK advertisers, will meet Facebook this week.
It has also emerged that ISBA, a trade body which represents major UK advertisers, will meet Facebook this week.