Facebook introduces new methods to help
advertisers reach people in ways «that protect your privacy,» including an encryption tool called Custom Audiences that lets marketers match the email addresses of sales leads to the addresses that Facebook users used to set up their accounts.
(Under the section «Your information and advertising,» the company writes: «Nothing is changing with these updates — we help
advertisers reach people with relevant ads without telling them who you are.»)
Not exact matches
A new online ad format is proving less annoying to
people, and it's one that allows
advertisers to
reach a more relevant audience: podcasts and digital audio.
Partner Categories is a targeting option that's available to
advertisers in the United States that you can use with your ad to identify and
reach the right
people with the right message on Facebook — based on their activity outside of Facebook.
This type of audience was ideal for
advertisers in Australia, France, Germany, the UK, the US, Japan, and Brazil who didn't have access to Custom Audiences and desire to identify and
reach the right
people with the right message on Facebook, based on their activity off of Facebook.
From there,
advertisers are able to
reach people who might be underexposed through television, or buyers can up the frequency for TV - exposed audiences on digital channels.
«We have a Super Bowl every day in the U.S.,» meaning
advertisers can
reach 100 million or more
people.
Advertisers, media owners, and their managers are greatly concerned about the numbers of
people they
reach, about what kinds of messages move
people to act the way they want, and about the inclination of those they
reach to return to the same media source.
There are always going to be older
people home watching TV on a Saturday night, but the
advertisers are trying to
reach that demo and we just dominated it.
Since ads on a particular page are arranged and emphasized based on the amount each
advertiser has «bid» to purchase those keywords, a campaign may be able to
reach more
people for the same amount of money by advertising on more - specific queries.
And the NewsMax
people clearly think that it's also a way to
reach potential
advertisers, in this case with an image and message that are both a little tongue - in - cheek and I suspect quite effective.
By supporting these free dating sites with your own membership, you ensure that it will remain «cost free» by convincing
advertisers that there is a market of
people to
reach with site ads.
THE NEW YORK TIMES — Oct 30 — 50 million U.S.
people have a disability but there are few ways for
advertisers to
reach them.
Today, it's the most popular such site in the country, and a top global concern — a business that relies on
advertisers (most of them his competitors)
reaching millions of
people looking for love.
Allowing
people to get free books with adverts would still help
advertisers gauge the
reach of the book and compile more statistics via Tracing Cookies and other things.
This is the determining factor that tells
advertisers and invested parties how many
people are reading the paper and its overall
reach.
And while it's understandable that
advertisers need to use technology to
reach the
people that might be interested in their products, the problem is that we're often not informed about what kind of information is being collected about us.
As pointed out here by Scott Greenfield on his Simple Justice blog, Gradeless appears to have found a way to monetize his massive following on Twitter through a service called Sponsored Tweets, which hooks «Tweeters» like Gradeless up with
advertisers who want to
reach their supposedly vast audiences (although as discussed here, a
person's numbers of Twitter followers can be a pretty meaningless figure).
Those
advertisers want to
reach young
people — and Facebook knows that, which is why it's spending even more time trying to
reach them.
For example, newspapers used to generate revenue by offering a platform for
advertisers to
reach people in a cost - effective and unique way.