She agrees one of the issues facing new mothers is aggressive
advertising by formula companies, but also says negative public perceptions of breastfeeding have seen women asked to cover up when feeding.
Not exact matches
* Wiser: Getting Beyond Groupthink to make Groups Smarter
by Cass Sunstein and Reid Hastie * The Sales Acceleration
Formula by Mark Roberge * Peopleware: Productive Projects and Teams
by Tom De Marco, Tim Lister Kaizen Express: Fundamentals for your Lean Journey
by Toshiko Narusawa and John Shook Team of Teams: New Rules of Engagement
by Gen Stanley McChrystal Targeted: How Technology is revolutionising
advertising and the way companies reach consumers
by Mike Smith Inside Cisco: The Real Story of Sustained M&A Growth
by Ed Paulson Opposable Mind: Winning through integrative thinking
by Roger Martin Inspired: How to create products customers love
by Marty Cagan
Fun story: at a birth I did last year in another city south of where I live, I picked up mom's freebie «breastfeeding support» bag, and then, with her sitting
by, watching from her hospital bed as she breastfed her babe, I helped her methodically remove every piece of
advertising for
formula companies it contained.
-LSB-...] really bothered
by infant
formula advertising.
The International Code of Marketing Breastmilk Substitutes (known in lactivist circles as the «WHO Code»), prohibits
formula companies from
advertising in any conspicuous way: «There should be no
advertising or other form of promotion to the general public of products within the scope of this Code,» proclaims article 5.1 of this policy, coauthored in 1981
by UNICEF and the World Health Organization (WHO).
And did you know store brand
formula, which costs up to 50 percent less than leading
advertised brands, ** is clinically proven to be just as well tolerated
by babies?
The Infant
Formula and Follow - on
Formula (England) Regulations 2007 are designed to ensure that all types of infant
formulae meet the nutritional needs of babies, while ensuring that breastfeeding is not undermined
by the
advertising, marketing and promotion of such products.
In addition, in surveys a third of mothers believe they have seen infant
formula advertised even though this is not allowed
by UK regulations, because products are branded in a similar way.
It
advertises infant
formula openly in «low risk» countries (unless prevented
by law), but uses more subtle strategies in most «high risk» countries.
(1) No person shall at any place where any infant
formula is sold
by retail --(a)
advertise any infant
formula; (b) make any special display of an infant
formula designed to promote (d) promote the sale of an infant
formula by means of premiums, special sales, loss - leaders or tie - in sales; or (e) undertake any other promotional activity to induce the sale of an infant
formula.
This advertisement was cleared
by the
Advertising Standards Authority last month specifically because of the follow - on
formula loophole in the UK legislation.
Follow - on
formula is marketed for use from 6 months of age and was introduced
by baby feeding companies in an attempt to bypass restrictions on
advertising and promoting infant
formula for use from birth.
(a)
advertise any infant
formula; (b) make any special display of an infant
formula designed to promote sales; (c) give away --(i) any infant
formula as a free sample, or (ii) any coupon which may be used to purchase an infant
formula at a discount; (d) promote the sale of an infant
formula by means of premiums, special sales, loss - leaders or tie - in sales; or (e) undertake any other promotional activity to induce the sale of an infant
formula.
That this House is concerned that the provisions of the Infant
Formula and Follow - on Formula Regulations 2007 are disrespected in the UK, as evidenced by the current promotion for Nestlé SMA infant formula by Tesco in breach of Article 23 of that regulation, the near identical labelling of infant and follow - on formula to make them cross-promotional in breach of Article 19 of that regulation, the widespread advertising of infant formula brand names and logos in breach of Article 21 of that regulation and the use of idealising text and images on labels in breach of Article 17 of that regulation; therefore rejects the Department of Health's proposals to decriminalise certain of those requirements, such as labelling provisions in planned draft legislative proposals, related to EU Regulation 609/2015 which will replace these 2007 regulations; and stresses that any move to a system of Improvement Notices must have the purpose of speeding up compliance and be backed by prosecutions rather than giving companies who have flouted the law for many years additional time to
Formula and Follow - on
Formula Regulations 2007 are disrespected in the UK, as evidenced by the current promotion for Nestlé SMA infant formula by Tesco in breach of Article 23 of that regulation, the near identical labelling of infant and follow - on formula to make them cross-promotional in breach of Article 19 of that regulation, the widespread advertising of infant formula brand names and logos in breach of Article 21 of that regulation and the use of idealising text and images on labels in breach of Article 17 of that regulation; therefore rejects the Department of Health's proposals to decriminalise certain of those requirements, such as labelling provisions in planned draft legislative proposals, related to EU Regulation 609/2015 which will replace these 2007 regulations; and stresses that any move to a system of Improvement Notices must have the purpose of speeding up compliance and be backed by prosecutions rather than giving companies who have flouted the law for many years additional time to
Formula Regulations 2007 are disrespected in the UK, as evidenced
by the current promotion for Nestlé SMA infant
formula by Tesco in breach of Article 23 of that regulation, the near identical labelling of infant and follow - on formula to make them cross-promotional in breach of Article 19 of that regulation, the widespread advertising of infant formula brand names and logos in breach of Article 21 of that regulation and the use of idealising text and images on labels in breach of Article 17 of that regulation; therefore rejects the Department of Health's proposals to decriminalise certain of those requirements, such as labelling provisions in planned draft legislative proposals, related to EU Regulation 609/2015 which will replace these 2007 regulations; and stresses that any move to a system of Improvement Notices must have the purpose of speeding up compliance and be backed by prosecutions rather than giving companies who have flouted the law for many years additional time to
formula by Tesco in breach of Article 23 of that regulation, the near identical labelling of infant and follow - on
formula to make them cross-promotional in breach of Article 19 of that regulation, the widespread advertising of infant formula brand names and logos in breach of Article 21 of that regulation and the use of idealising text and images on labels in breach of Article 17 of that regulation; therefore rejects the Department of Health's proposals to decriminalise certain of those requirements, such as labelling provisions in planned draft legislative proposals, related to EU Regulation 609/2015 which will replace these 2007 regulations; and stresses that any move to a system of Improvement Notices must have the purpose of speeding up compliance and be backed by prosecutions rather than giving companies who have flouted the law for many years additional time to
formula to make them cross-promotional in breach of Article 19 of that regulation, the widespread
advertising of infant
formula brand names and logos in breach of Article 21 of that regulation and the use of idealising text and images on labels in breach of Article 17 of that regulation; therefore rejects the Department of Health's proposals to decriminalise certain of those requirements, such as labelling provisions in planned draft legislative proposals, related to EU Regulation 609/2015 which will replace these 2007 regulations; and stresses that any move to a system of Improvement Notices must have the purpose of speeding up compliance and be backed by prosecutions rather than giving companies who have flouted the law for many years additional time to
formula brand names and logos in breach of Article 21 of that regulation and the use of idealising text and images on labels in breach of Article 17 of that regulation; therefore rejects the Department of Health's proposals to decriminalise certain of those requirements, such as labelling provisions in planned draft legislative proposals, related to EU Regulation 609/2015 which will replace these 2007 regulations; and stresses that any move to a system of Improvement Notices must have the purpose of speeding up compliance and be backed
by prosecutions rather than giving companies who have flouted the law for many years additional time to comply.
The Code, which is designed to protect infant health, expressly forbids the
advertising of
formula products and clearly states that information about infant nutrition should not come from the very industry that stands to gain the most
by undermining breastfeeding.
This one was hosted
by a
formula company, presumably out of their PR and
advertising budget.
So, you have nothing against
formula feeding mothers, but we need to know that we're feeding our babies nasty crap, and we're very naive and being duped
by the predatory
formula advertising?
The funny thing is that breastfeeding rates in the USA are actually better than in New Zealand, where women get a year's maternity leave,
formula advertising is banned and breastfeeding is HEAVILY promoted
by the government.
Not surprisingly, the United States is not one of the 69 countries that have banned
advertising of infant
formula directly to parents, which is covered
by article 5 of the WHO Code.
The primary existing check on misleading
formula claims are
advertising challenges brought by competitors before the National Advertising Division (NAD), a self - regulatory body established by the Better Busin
advertising challenges brought
by competitors before the National
Advertising Division (NAD), a self - regulatory body established by the Better Busin
Advertising Division (NAD), a self - regulatory body established
by the Better Business Bureau.
The ad distorted figures compiled
by WHO and UNICEF in an effort to demonstrate that national breastfeeding rates are at acceptable levels and have not been endangered
by formula advertising.
I do think that
formula companies should be held accountable for medical benefits they claim, however I don't think it's a toxic substance nor should it be treated so
by way of
advertising.
«They were all cheated, they were all beguiled
by all this false
advertising, marketing activities that seduce them to buy their
formula, believing the testimonials of celebrities so they were always hoping and wishing that they would have healthy babies,» Fernandez adds.
Indeed, after complaints registered
by Baby Milk Action, the
Advertising Standards Authority (ASA) investigated claims
by Danone and Pfizer Nutrition / Wyeth (prior to the Nestlé takeover) that Aptamil and SMA are the «best»
formulas — the companies were unable to substantiate these claims.
Mothers are less likely to give breastfeeding the thorough chance it deserves when they are bombarded
by formula advertising.
The
formula companies agreed to encourage mothers to go to physicians to get advice about infant feeding, and not
advertise directly to the public (though this part of the understanding has fallen
by the wayside recently), while the physicians helped market the new products.
(there is a famous example of a 3rd world country where enourmous damage was caused
by Nestle giving out the free
formula, then mothers stopped nursing, the bought
formula was too expensive so they started giving their kids
formula that was diluted with far too much water and damaged their health — this was one of the reasons for the fomulation of strict codes about
advertising formula)
The paper
by Emma Derbyshire is an opinion piece, not a scientific study, and has been submitted for publication in the British Journal of Midwifery, which we note runs misleading
formula advertising (some to be featured in the monitoring report) and published a highly - flawed article on Nestlé's practices with multiple errors.
As mentioned above the Methodist Conference in 2015 accepted a report from the Joint Advisory Committee on the Ethics in Investment (JACEI) that cites evidence of ongoing violations
by Nestlé and documents how the FTSE4Good strategy led to Nestlé weakening its
formula advertising policy.
Formula manufacturers consistently imply that their products are just as good as breast - milk
by clever use of branding,
advertising, sponsorship of events and
by celebrity and professional endorsements.
I am certain it was not the intention of the 2010 Assembly Resolution to reward Nestlé for weakening its
formula advertising policy
by calling off the boycott, but that is what happened.
I am also annoyed
by the «extra iron»
advertised: yes there may be more iron in
formula milk but it is not as easily absorbed as that in breast milk.
The new Regulations will not go include all the changes wanted
by health campaigners — such as a ban on
advertising and promotion of follow - on
formulas — but it will be an important step in the right direction in the protection of infant and young child health
Parents must be given better information about
formula milk's contents with
advertising claims from producers also examined
by an independent regulator, according to an MP.
When it published an anti-boycott advertisement claiming to market infant
formula «ethically and responsibly» and to abide
by the Code, we were able to challenge this at the
Advertising Standards Authority.
Write Today's Parent and ask them — once and for all — to stop aiding and abetting the infant
formula industry
by running ads that violate the International Code of Marketing of Breast - milk Substitutes and Canada's Food and Drugs regulations on health claims for infant
formula as well as consumer protection laws prohibiting misleading
advertising.
In addition to
advertising, the main way that companies undermine breastfeeding is
by influencing health workers — pediatricians, neo-natologysts, family doctors, midwives through training, dinners and sponsorship — including fully paid trips abroad and donations to Maternity Hospitals who order
formula.
National measures on
advertising of follow - on
formulae would have to be notified to the Commission, which would evaluate their compatibility with EU law on a case -
by - case basis.
The International Code, which is designed to protect infant health, expressly forbids the
advertising of
formula products and clearly states that information about infant nutrition should not come from the very industry that stands to gain the most
by undermining breastfeeding.
By then, pediatricians, caught up in the «scientific parenting» vogue, were pushing
formula hard — and new mothers, eager to live up to the Eisenhower housewife ideal, were reluctant to disobey;
formula companies
advertised with corresponding enthusiasm.
These include: cultural beliefs and pressures (e.g. anxiety about breastfeeding in public, beliefs about adequacy of milk supply); lack of availability of trained support; legislation to protect women who are breastfeeding; and commercial pressures from marketing and
advertising of
formula by manufacturers (Save the Children 2013).
Local groceries also must not promote commercial brand baby
formula by preferential placement in the stores or direct
advertising.
Endorsed
by UNICEF and quickly adopted
by 150 of 194 WHO member nations (with the US, home to two leading infant -
formula makers, voting against it), the code stipulated manufacturers should not distribute free samples to promote their products, that
advertising should not «idealize the use of breastmilk substitutes», and that packaging should include information on the benefits of breastfeeding.
Pfizer / Wyeth has another ruling against it today from the
Advertising Standards Authority (ASA) following a complaint brought
by Baby Milk Action, this time against an email campaign for its SMA brand of
formula.
Wyeth already has a criminal conviction for breaking the Infant
Formula and Follow - on Formula Regulations and complaints against its formula advertising have been upheld by the Advertising Standards Aut
Formula and Follow - on
Formula Regulations and complaints against its formula advertising have been upheld by the Advertising Standards Aut
Formula Regulations and complaints against its
formula advertising have been upheld by the Advertising Standards Aut
formula advertising have been upheld by the Advertising Standards
advertising have been upheld
by the
Advertising Standards
Advertising Standards Authority.
Danone, manufacturer of Aptamil and Cow & Gate brands, is also trying to get in on the
advertising opportunity
by using its
formula brands for some of the awards.
Following complaints
by Baby Milk Action and other groups and individuals, the
Advertising Standards Authority (ASA) has ruled the answer is NOT SMA
formula.
Follow - on
formula (marketed for use from 6 months of age) and milks for older babies can be
advertised and promoted — BUT this must not cross-promote infant
formula through similar branding or
by it not being obvious the product is for older babies.
The fact that the pediatrician quoted in your article recommends a specific brand of Nestlé
formula — the same brand for which the company launched a nation - wide
advertising campaign earlier this year — and has recommended this specific brand on other websites despite the fact there are identical products made
by other companies, seems to suggest that she has ties to the company.
We refer to the company as Wyeth (or more fully, John Wyeth and Brother Ltd) as that is the company that was taken to court
by Trading Standards in 2003 for breaking the law with an illegal SMA
formula advertising campaign.