She agrees one of the issues facing new mothers is aggressive
advertising by formula companies, but also says negative public perceptions of breastfeeding have seen women asked to cover up when feeding.
Not exact matches
* Wiser: Getting Beyond Groupthink to make Groups Smarter
by Cass Sunstein and Reid Hastie * The Sales Acceleration
Formula by Mark Roberge * Peopleware: Productive Projects and Teams
by Tom De Marco, Tim Lister Kaizen Express: Fundamentals for your Lean Journey
by Toshiko Narusawa and John Shook Team of Teams: New Rules of Engagement
by Gen Stanley McChrystal Targeted: How Technology is revolutionising
advertising and the way
companies reach consumers
by Mike Smith Inside Cisco: The Real Story of Sustained M&A Growth
by Ed Paulson Opposable Mind: Winning through integrative thinking
by Roger Martin Inspired: How to create products customers love
by Marty Cagan
Fun story: at a birth I did last year in another city south of where I live, I picked up mom's freebie «breastfeeding support» bag, and then, with her sitting
by, watching from her hospital bed as she breastfed her babe, I helped her methodically remove every piece of
advertising for
formula companies it contained.
The International Code of Marketing Breastmilk Substitutes (known in lactivist circles as the «WHO Code»), prohibits
formula companies from
advertising in any conspicuous way: «There should be no
advertising or other form of promotion to the general public of products within the scope of this Code,» proclaims article 5.1 of this policy, coauthored in 1981
by UNICEF and the World Health Organization (WHO).
Follow - on
formula is marketed for use from 6 months of age and was introduced
by baby feeding
companies in an attempt to bypass restrictions on
advertising and promoting infant
formula for use from birth.
That this House is concerned that the provisions of the Infant
Formula and Follow - on Formula Regulations 2007 are disrespected in the UK, as evidenced by the current promotion for Nestlé SMA infant formula by Tesco in breach of Article 23 of that regulation, the near identical labelling of infant and follow - on formula to make them cross-promotional in breach of Article 19 of that regulation, the widespread advertising of infant formula brand names and logos in breach of Article 21 of that regulation and the use of idealising text and images on labels in breach of Article 17 of that regulation; therefore rejects the Department of Health's proposals to decriminalise certain of those requirements, such as labelling provisions in planned draft legislative proposals, related to EU Regulation 609/2015 which will replace these 2007 regulations; and stresses that any move to a system of Improvement Notices must have the purpose of speeding up compliance and be backed by prosecutions rather than giving companies who have flouted the law for many years additional time to
Formula and Follow - on
Formula Regulations 2007 are disrespected in the UK, as evidenced by the current promotion for Nestlé SMA infant formula by Tesco in breach of Article 23 of that regulation, the near identical labelling of infant and follow - on formula to make them cross-promotional in breach of Article 19 of that regulation, the widespread advertising of infant formula brand names and logos in breach of Article 21 of that regulation and the use of idealising text and images on labels in breach of Article 17 of that regulation; therefore rejects the Department of Health's proposals to decriminalise certain of those requirements, such as labelling provisions in planned draft legislative proposals, related to EU Regulation 609/2015 which will replace these 2007 regulations; and stresses that any move to a system of Improvement Notices must have the purpose of speeding up compliance and be backed by prosecutions rather than giving companies who have flouted the law for many years additional time to
Formula Regulations 2007 are disrespected in the UK, as evidenced
by the current promotion for Nestlé SMA infant
formula by Tesco in breach of Article 23 of that regulation, the near identical labelling of infant and follow - on formula to make them cross-promotional in breach of Article 19 of that regulation, the widespread advertising of infant formula brand names and logos in breach of Article 21 of that regulation and the use of idealising text and images on labels in breach of Article 17 of that regulation; therefore rejects the Department of Health's proposals to decriminalise certain of those requirements, such as labelling provisions in planned draft legislative proposals, related to EU Regulation 609/2015 which will replace these 2007 regulations; and stresses that any move to a system of Improvement Notices must have the purpose of speeding up compliance and be backed by prosecutions rather than giving companies who have flouted the law for many years additional time to
formula by Tesco in breach of Article 23 of that regulation, the near identical labelling of infant and follow - on
formula to make them cross-promotional in breach of Article 19 of that regulation, the widespread advertising of infant formula brand names and logos in breach of Article 21 of that regulation and the use of idealising text and images on labels in breach of Article 17 of that regulation; therefore rejects the Department of Health's proposals to decriminalise certain of those requirements, such as labelling provisions in planned draft legislative proposals, related to EU Regulation 609/2015 which will replace these 2007 regulations; and stresses that any move to a system of Improvement Notices must have the purpose of speeding up compliance and be backed by prosecutions rather than giving companies who have flouted the law for many years additional time to
formula to make them cross-promotional in breach of Article 19 of that regulation, the widespread
advertising of infant
formula brand names and logos in breach of Article 21 of that regulation and the use of idealising text and images on labels in breach of Article 17 of that regulation; therefore rejects the Department of Health's proposals to decriminalise certain of those requirements, such as labelling provisions in planned draft legislative proposals, related to EU Regulation 609/2015 which will replace these 2007 regulations; and stresses that any move to a system of Improvement Notices must have the purpose of speeding up compliance and be backed by prosecutions rather than giving companies who have flouted the law for many years additional time to
formula brand names and logos in breach of Article 21 of that regulation and the use of idealising text and images on labels in breach of Article 17 of that regulation; therefore rejects the Department of Health's proposals to decriminalise certain of those requirements, such as labelling provisions in planned draft legislative proposals, related to EU Regulation 609/2015 which will replace these 2007 regulations; and stresses that any move to a system of Improvement Notices must have the purpose of speeding up compliance and be backed
by prosecutions rather than giving
companies who have flouted the law for many years additional time to comply.
This one was hosted
by a
formula company, presumably out of their PR and
advertising budget.
I do think that
formula companies should be held accountable for medical benefits they claim, however I don't think it's a toxic substance nor should it be treated so
by way of
advertising.
Indeed, after complaints registered
by Baby Milk Action, the
Advertising Standards Authority (ASA) investigated claims
by Danone and Pfizer Nutrition / Wyeth (prior to the Nestlé takeover) that Aptamil and SMA are the «best»
formulas — the
companies were unable to substantiate these claims.
The
formula companies agreed to encourage mothers to go to physicians to get advice about infant feeding, and not
advertise directly to the public (though this part of the understanding has fallen
by the wayside recently), while the physicians helped market the new products.
In addition to
advertising, the main way that
companies undermine breastfeeding is
by influencing health workers — pediatricians, neo-natologysts, family doctors, midwives through training, dinners and sponsorship — including fully paid trips abroad and donations to Maternity Hospitals who order
formula.
By then, pediatricians, caught up in the «scientific parenting» vogue, were pushing
formula hard — and new mothers, eager to live up to the Eisenhower housewife ideal, were reluctant to disobey;
formula companies advertised with corresponding enthusiasm.
The fact that the pediatrician quoted in your article recommends a specific brand of Nestlé
formula — the same brand for which the
company launched a nation - wide
advertising campaign earlier this year — and has recommended this specific brand on other websites despite the fact there are identical products made
by other
companies, seems to suggest that she has ties to the
company.
We refer to the
company as Wyeth (or more fully, John Wyeth and Brother Ltd) as that is the
company that was taken to court
by Trading Standards in 2003 for breaking the law with an illegal SMA
formula advertising campaign.
A debate over breast - feeding vs. bottle feeding went to the top Philippine court Tuesday, with health officials arguing that
advertising by U.S. and British
companies has some women believing
formula is better than their own milk.