This past May, a year after Purina filed a false advertising lawsuit against Blue Buffalo, the Wilton, Conn. - based pet food manufacturer admitted in court that a «substantial» and «material» portion of Blue Buffalo pet food sold to consumers contained poultry by - product meal, despite
advertising claims to the contrary.
Purina issued the following response to Blue Buffalo's admission in court yesterday that a «substantial» and «material» portion of Blue Buffalo pet food sold to consumers contained poultry by - product meal, despite pervasive
advertising claims to the contrary.
Blue Buffalo admitted the truth in court yesterday: A «substantial» and «material» portion of Blue Buffalo pet food sold over the past several years contained poultry by - product meal, despite pervasive
advertising claims to the contrary.
Not exact matches
Contrary to its carefully cultivated reputation for authenticity, Blue Buffalo's
advertising campaign, as it turns out, was built on a
claim that should have been verified.
Nestle Purina asserts that,
contrary to our
advertising and labeling
claims, certain BLUE products contain chicken or poultry by - product meals, artificial preservatives and / or corn and that certain products in the BLUE grain - free line contain grains.
This
claim was deemed
to be
contrary to the advertiser's regulatory code, more particularly, rr 3.1 (misleading
advertising), 3.7 (substantiation) and 3.11 (exaggeration).