Many email marketers working in a wide variety of industries have great success in building their lists by
advertising lead magnets through promoted posts on Facebook.
Advertise that lead magnet on Facebook and develop email marketing campaigns to push people through the marketing funnel so they buy your full online course.
Is
this advertising your lead magnet on: — the first page of your books (only)?
Increase ROI by
advertising a lead magnet instead.
Not exact matches
You can do this with search engine optimization, search engine marketing,
advertising,
lead magnets, social media, content publishing and blogger outreach.
Online
advertising on targeted websites or through Google AdWords, Facebook ads, Twitter ads, LinkedIn ads and other digital
advertising services can work extremely well to increase opt - in form submissions, particularly if you're offering a
lead magnet that your target audience really wants.
But if the
lead magnet is ultra specific, your cost per acquisition of a potential customer will be far less, and your
advertising ROI far greater.
Lead magnets can help you build your mailing list so that when you publish another book, you already have a group of people to
advertise it to.
Mobile or tablet applications, direct mail pieces (newsletters, flyers, postcards) and
advertising specialty (calendars,
magnets) also account for less than one per cent of closed seller
leads, according to the survey.