Rascoff: It's
all advertising of different sorts.
Not exact matches
Selling media buyers, especially those focused on mass TV audiences, on the concept isn't necessarily a slam dunk, either, because Blue Ant is trying to push out so many
different content formats, which appeal to
different demographics and
different sorts of advertising strategies.
If you're
advertising to the people in your area on three
different sites that include a
sort of vanilla dating club, a sex dating club, and an alternative fetish club, that could be some pretty weird turnover.
Now credit cards are
advertised with all
sorts of different cash back rates.
Sections
of amassed newspapers may
advertise legal services for divorce or debt, cosmetic improvements
of different sorts or programs for achieving sobriety.
We thought about our clients and people who look at the blog... They're all in marketing and
advertising and they're all thinking about how they take their products and make their product websites more accessible to people... They were doing the same thing in terms
of developing apps, Twitter and all the
different sorts of social media... We looked and, at the time, law firms really hadn't started doing that in the same way as consumer products companies.»