As we noted a few weeks ago, it's engaged in a follow - up study about
the advertising of foodstuffs to kids.
At that time we used the language in the General Labelling Directive 2000 / 13 / EC on labelling, presentation and
advertising of foodstuffs for sale to the ultimate consumer Article 2 (1) of which stated that: «The labelling and methods used must not: (a) be such as could mislead the purchaser to a material degree, particularly: (iii) by suggesting that the foodstuff possesses special characteristics when in fact all similar foodstuffs possess such characteristics.»
Not exact matches
This, apparently «modernist», concern with the properties
of the material, however, is mitigated by the paintings» glossy, luscious surfaces and shapely abstract forms which seem to recall the
advertising imagery
of the car and food industries, as much referencing the flow
of foodstuffs as the poured process
of Morris Louis.
With all
of this phallic imagery in the foreground and coupling melons in the background, the viewer is forced to contemplate the marketing
of foodstuffs in modern society and how we consume products based on the strength
of their
advertising campaign.
He works with clients across a range
of sectors including: media and entertainment,
advertising and sport, fashion, cosmetics, restaurants and
foodstuffs, and electronics.