Sentences with phrase «advertising pie»

Mobile is going to be a crucial piece of the marketing / advertising pie for businesses of all sizes over the next few years as consumers increasingly utilize personal devices.

Back in 1998, Conrad Black's plan to steal market share from competitors while also growing the print advertising pie was not unrealistic.

And that is the thing that really is changing, and of course how you create communication with consumers today even we're in China today, roughly around 10 percent of consumer product advertising goes through essentially social media means in China, and that number is going that percentage is going to go all the way up to about a third of the total advertising pie by 2015, 2016.

Facebook was touting its new - and - improved lookalike advertising product and asking for a giant slice of the digital advertising pie.

Though audio is still a relatively small slice of the advertising pie at less than 2 % of all web ad revenue, this is only likely to increase as Gen Z and millennials continue to stream more often than any other age groups and as devices like Amazon Echo and Google Home gain popularity.

But the impact that large players such as Facebook have on the news business goes far beyond just their control over the advertising pie, the Pew report says.

Take out the venture capital, Marshall argues, and there are simply too many online media outlets to survive on the share of the advertising pie that's left after Google and Facebook devour the lion's share.