ADDITIONAL QUALIFICATIONS * Able to successfully create, implement, manage and fulfill marketing and sales programs
through multiple channels of
advertising and marketing (in - store, catalog and internet as well as direct and mass mediums of promotion.)
SPX Corporation, Service Solutions (Warren, MI) 5/2000 — 7/2003 Manager, Marketing Communications • Planned and executed marketing communications for a $ 500 million business unit • Directed team of twelve marketing professionals, outside vendors, and
multiple partner agencies • Set and strictly adhered to departmental and campaign budgets • Oversee company website and e-commerce programs • Responsible for marketing communications
through multiple channels including OEM's, dealerships, warehouse distributors, mobiles, jobbers and end users • Managed
advertising and sales initiatives in print & electronic media, trade shows, and direct mail • Evaluated market trends, competitive products and services, and measured ROI for campaigns