Site rank will be changed to emphasize mobile - friendliness and will
affect mobile searches worldwide in all languages.
The company announced on its official blog on February 26 that the change «will
affect mobile searches in all languages worldwide and will have a significant impact in our search results.»
Not exact matches
How local
search is
affecting mobile consumers.
That is, going forward from that date, Google will prioritize websites that are «
mobile - friendly» (i.e., incorporate the «best practices» identified by Google for displaying on
mobile devices) in the results of
search queries run on smartphones worldwide (the change does not
affect tablet or desktop
searches).
Google will reinforce its emphasis on the
mobile search experience with a new penalty
affecting «intrusive interstitials» on
mobile web...
Google's Page Speed Update won't impact how Google indexes your
mobile or desktop content; it will only
affect how the
mobile pages are ranked in the Google
mobile search results.
The firm assures everyone that the changes will not
affect content ranking directly, but pages configured properly to support
mobile devices will be prioritized in results generated from
searches done on portable platforms.