Sentences with phrase «affection than functional»
While consumers of these types of vehicles are typically believed to have utilitarian priorities, the results showed that social and emotional values, such as the perception of sophistication of design and pride of ownership, had a more significant impact on brand affection than functional values, such as the vehicle's price or gas mileage.
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«Some offer treats for training, others for specific functional benefits, but more often than not they are given to our furry friends as a sign of affection and reward,» says Mike Picka, product manager at Royal Pet.