«While The Ritz - Carlton and JW Marriott rank highest in the luxury segment, both of these Marriott -
affiliated brands appeal to different types of customers,» Garlick said.
CrossFit saw a boom in
affiliated «boxes» (franchise gyms) in 2008, and since then, numerous food and beverage
brands including RX Bar, FitAid, Kill Cliff and snack
brand Lesser Evil have focused their product innovation, retail strategies and
brand ambassador partnerships to
appeal to this consumer segment.