Several biotechnology and pharmaceutical companies have
affinity groups similar in concept to the ones that exist on campuses.
Not exact matches
But she stresses that study
groups show that investors have an
affinity for advisers of a
similar gender or ethnic background — those «who «get them» and share common experiences,» she says.
This can be an established
group (like your book club or co-workers) or an
affinity group (such as moms, people passionate about wellness, or individuals with
similar hobbies).
To compete with an
affinity group, consider offering a
similar benefit.