Scislow believes the brokerages that sign on with
affinity marketing plans will suffer in the long run.
At the heart of the discontent among the salespeople and brokers who oppose
affinity marketing plans is the reduced commissions earned in such deals.
Not exact matches
Over 20 years of experience in the financial services industry in card program and portfolio management;
marketing, operations and product development / management for credit, cobranded,
affinity, debit, prepaid, stored value and chip card products; sales management, co-brand contract experience and consulting with a focus on strategic
planning and product innovation.
Salespeople around the country heaved a huge sigh of relief recently after the collapse of the much - talked - about
affinity marketing deal that two large independent brokerages
planned with the discount retailer Costco Cos. and AmeriNet, a newly formed financial services company.
Jerry Moon, who managed the Costco - AmeriNet program for John L. Scott Co., says that even though his company dumped the Costco
plan, he learned a lesson regarding
affinity marketing.