In the near term, we plan to drive Windows Phone volume by targeting the
more affordable smartphone segments, which are the fastest growing segments of the market, with Lumia.
In the near term, we plan to drive Windows Phone volume by targeting the
more affordable smartphone segments, which are the fastest growing segments of the market, with Lumia,» said Stephen Elop, executive vice president at Microsoft, and the father of the Nokia X.
The affordable smartphone segment in India, especially under - Rs 7,000 category has seen a slew of phones from big brands like Motorola and Samsung.
Android Go stumbled mainly because it attempted to address a need that did not actually exist — people were already getting better - specced phones at lower prices (the Moto / Xiaomi effect had just started), and contrary to what the fanboys would have people believe, timely Android updates are never a buying decision factor in
the affordable smartphone segment.
Asus has been making some noise in
the affordable smartphone segment for a couple of years now.
While the big names in Android fought hard in the high - end arena, smaller companies had the opportunity to make a name for themselves in
the affordable smartphone segment.
The maiden ASUS ZenFone Max launched last year was not perfect, but it was a standout performer in
the affordable smartphone segment with its stellar battery life.
The original Asus ZenFone Max launched last year was not perfect, but was a standout performer in
the affordable smartphone segment with its stellar battery life.
With a 12 MP rear camera coupled with a 2 MP sensor, which acts as depth sensor, Honor 6X currently has the best camera in
the affordable smartphone segment, «giving you the image quality and rendering power that every photo fanatic deserves from a top - of - the - line phone,» the company says.
With a premium design and a great build, the smartphone poses tough competition in
the affordable smartphone segment.