Marlboro -
maker Philip Morris International (PMI), which is trying to kick the
cigarette habit in favor of «smoke - free» alternatives, has pledged almost $ 1 billion to the fight
against traditional burn - based smoking.
The group, the United Seniors Association, a conservative alternative to the American Association of Retired Persons, sued Philip Morris, R.J. Reynolds and other
cigarette makers, claiming standing as a private attorney general under the Medicare Secondary Payer statute, which creates a private cause of action
against those primarily responsible for Medicare - covered medical expenses.