Not exact matches
«My methodology is, one, a belief that at different periods of time, some asset classes are more in
favor than others, and two, we rank the major assets
against each other and
invest in the strong ones,» he said.
Those who
favor active
investing have pointed to the small cap premium as a justification for their activity, and during the periods of history when small cap companies outperformed the market, it did make them look like heroes but it quickly gave rise to a counterforce, where performance measurement services (like Morningstar) started incorporating portfolio tilts, comparing small cap funds
against small cap indices.
Considering these factors that weigh in
favor of and
against PPC will help you decide whether PPC would be useful for your firm, whether now is the right time to start a PPC campaign, and how much to
invest in that campaign.