Agency pricing refers to a business model where publishers or manufacturers set the price of their products, and retailers act as agents who sell those products at the set price without the ability to discount or change it.
Full definition
Also, the the new
agency pricing model means that consumers often only see a small savings between the e price and the print price.
This all changed with the advent
of agency pricing where publishers determined the price of the ebooks, instead of retailers.
I still think
agency pricing for the major publishers is a bad deal for just about everyone involved, and that is what the antitrust case is about.
With the return to
agency pricing in 2014, most traditionally published books are higher, especially for new releases.
Under agency pricing publishers set the price for their titles and, guess what, it is the same price everywhere.
Which would mean the coupon definitely couldn't be used
on agency pricing publishers there.
I may not be the brightest bulb in the box, but the argument RE: how terrible it would be to remove
agency pricing doesn't make sense to me.
Since agency pricing went into effect all of the sellers have to sell the agency 5 e-books at exactly the same prices so there are not the price differences there used to be.
Remember, audiobooks do not abide
by agency pricing, so retailers can discount them and take a loss.
In fact, I
think agency pricing has made publishers much more willing and able to experiment with lower e-book prices — across retailers.
Just out of interest could you explain your reasoning for wanting to
see agency pricing for trade books?
I've posted about this in the past, but as a brief refresher, what
agency pricing means is that publishers get to set the prices for their ebooks.
Without going through the
entire agency pricing ongoing debate and debacle, these e-books were initially offered at prices that rarely exceeded $ 9.99.
We think part of it is the
new agency pricing and all the Big Five raising their prices so much.
The only
way agency pricing is good for me is it forces me to seek out lesser known authors.
With 72 episodes priced at $ 3 each, the total price of the book may actually make
agency pricing look good.
That's great news for electronic readers who are faced with higher prices in the wake of the switch to
agency pricing earlier this year.
This is the standard agreement they have with publishers that don't go
with agency pricing, to the best of my understanding.
Under agency pricing, publishers can still put their e-books on sale, and are doing so more than they did, say, a year ago.
Before agency pricing, e-book prices were appropriately lower (slightly, not drastically) than the retail price printed on the mass - market book.
It does so consistently on print books and on e-books that are not regulated
by agency pricing.
I'm glad to see the discounts — thanks to
agency pricing going away, at least for the next 2 years or so.
Tags
agency pricing Amazon Books companies e-book pricing e-books e-readers Hachette HarperCollins Kindle MacMillan media & publishing moconews PaidContent penguin Random House simon & schuster
Tags agency pricing Amazon Apple Barnes & Noble Department of Justice DRM e-book retailer e-books e-readers Hachette HarperCollins iBookstore itunes james mcquivey james patterson Jodi Picoult Kindle kindle owners» lending library Kobo Mike Shatzkin Nicholas Sparks Nook simon & schuster Steve Jobs walter isaacson
Penguin reached an agreement with the European Union «to settle its antitrust investigation
over agency pricing, in order to «clear the decks» ahead of the company's proposed merger with Random House,» the Bookseller reported, noting that under the deal, Penguin «would not «restrict, limit or impede» e-book retailers» discounts or their ability to «set, alter or reduce retail prices for e-books» for two years.»
As noted before, Jobs required the first five of the big six to
accept agency pricing or not sell in iBooks.
Phrases with «agency pricing»