For the American book publishing industry, the Frankfurt Book Fair is predominantly a trade fair, that is, a professional meeting place for publishers, editors, librarians, book subsidiary rights managers, publishers international sales representatives, booksellers,
agents, film, television and video game producers, publishing technology experts, authors and many others who are
involved in the creation and sale of books and the licensing of book
content in all its many forms.
Video is the most effective way for real estate
agents to showcase unique
content online, but it can be difficult for them to master the technique of shooting and editing video given the technology and time
involved.
Content involves more than just blog and Facebook posts; indeed, it encompasses an
agent's voice, tone, and message.