Not exact matches
Montreal About Blog nGUVU is a call center gamification platform that
uses game mechanics, social media interactive features, machine learning, &
predictive analytics to drive performance at the
agent level and boost employee engagement!
We're investing in enhancements to our Leverage and Zap platforms to help
agents take advantage of the very best practices from across our network and
use predictive analytics to get more listings.
«It's good for our revenue stream because
agents are able to quickly identify people who are more likely to raise their hand and sell a home,» Macklin says, noting his
agents earned 10 listings as a result of
using the
predictive data in front of sellers.
In this third and final part of our
predictive analytics series, learn how brokers are
using predictive analytics to create targeted recruiting campaigns and retain the very best
agents.
Hickman admits it can take time for a large brokerage to implement and train
agents on how to
use predictive analytics properly, but it's well worth the investment.
Giving Buyers and Sellers More Confidence The most relevant way for
agents to
use predictive analytics is to target the right clients for their marketing efforts to find the right types of buyers for specific listings.
The real estate
agent with YellowBrick Real Estate in Stamford, Conn., says he
uses predictive home price forecasts to give buyers more confidence in their investments.
The
agents who
use predictive analytics in their businesses make an instant impression with potential clients, he adds.
He is excited that Realogy has a head start with the implementation of Zap, Realogy's proprietary CRM platform, which
uses predictive analytics to score potential leads, providing affiliated
agents with previously untapped marketing opportunities.
Stay tuned for the last part of our series, which will examine specific ways brokers can
use predictive analytics to recruit and retain top
agents.
However, I don't believe that the
use of big data,
predictive analytics and other cutting - edge technology is a detriment to successful
agents.
Whether it's new ways to market properties (virtual staging or tours), better ways to manage transactions (
using DocuSign, zipLogix, etc.), or more efficient business prospecting (via strong Customer Relationship Management [CRM] systems or new
predictive analytics), there are many ways to leverage technology to make your
agents» jobs easier and win over new clients.