Following a ban on 1.5 - liter plastic bottles at the start of the year, local rivals began
aggressively slashing prices on smaller containers to protect market share, while Carlsberg went the other route to preserve profitability.
They
aggressively bought back their own shares ahead of the 2007 stock market peak,
slashed their buying during the market slump that followed and now, with stock
prices up sharply over the past nine years, they're once again
aggressively buying back shares, according to statistics from FactSet.com.