For example, YouTube TV announced last month a multi-year deal to be the presenting sponsor for the World Series, which includes plans to heavily market its service with in - stadium signage, TV ads, on -
air callouts, and more.
YouTube TV had partnered with MLB on the 2017 World Series for a sponsorship that included national TV spots — including ads that featured live footage — plus on -
air callouts on FOX, the incorporation of MLB players in promotional efforts, and more.