The group noted some of its most notable interventions in the last year, this included ensuring
responsible alcohol ad targeting, as well as gambling and junk food restrictions.
UK:
Alcohol ad ban talk a «waste of time» - Portman Group The Portman Group has argued it is a waste of time talking about blanket bans after a new report urged a shake - up of the rules around UK alco
«Drink responsibly» messages
in alcohol ads promote products, not public health.»
The climate there for alcoholic beverages has soured as the government increased excise taxes and banned many forms
of alcohol ads to dissuade excessive drinking.
These findings have important policy implications because individuals in the higher - consuming clusters were more likely to have signs of alcohol dependence, report lower health satisfaction,
enjoy alcohol ads, and have purchased alcohol late at night.
And they also suggest that
alcohol ads on TV influence how much booze underage drinkers consume, said lead researcher Dr. Timothy Naimi.
In 2017, the top 10 regulatory interventions included
ensuring alcohol ads are targeted responsibly online — especially on social media platforms where many users are under 18, which landed Diageo in trouble in 2016; acting against irresponsible gambling advertising; new food advertising restrictions for products which are high in fat, salt or sugar (HFSS); and addressing harmful gender stereotypes, for which a detailed report is due in the coming weeks.
UK:
Alcohol ad ban talk a «waste of time» - Portman Group The Portman Group has argued it is a waste of time talking about blanket bans after a new report urged a shake - up of the rules around UK alco... read more
«Facebook actually goes in and programmatically figures out what's
an alcohol ad and then applies business logic to it saying what's allowable,» García - Martinez told me.
Alcohol ads, for example, are only shown to users of a certain age in the United States, another age in Spain, and not at all in Saudi Arabia, where alcohol is illegal.
The T already had guidelines in place against tobacco and
alcohol ads, some local political ads, and those deemed obscene.
Alcohol ads are still overwhelmingly targeted to men — and will likely continue to be at this year's big game — with women either completely excluded or included only as sex objects.
A report on the research, published in the September issue of Drug and Alcohol Dependence, analyzed
all alcohol ads that appeared in U.S. magazines from 2008 to 2010 to determine whether messages about responsibility define responsible drinking or provide clear warnings about the risks associated with alcohol consumption.
«We should apply that knowledge to
alcohol ads and provide real warnings about the negative effects of excessive alcohol use.»
Thankfully they don't post movie ads with war images or lingerie ads or, worst of all,
alcohol ads in plain sight of impressionable children.