An
"algorithm update" refers to changes made to a set of rules or instructions followed by computer programs to solve a problem or complete a task. These updates are meant to improve the performance, accuracy, or efficiency of the algorithms, allowing them to produce better results or perform tasks more effectively.
Full definition
For the most part, this aligns with advice I've been giving long before any news
of algorithm updates started floating around.
Before you can fully understand the impact of each individual
search algorithm update, you need to have a working knowledge of what a search engine algorithm is all about.
Unfortunately, the
latest algorithm updates have made it harder than ever for businesses to gain visibility in the news feed without paying.
This includes keeping you abreast of the latest enterprise SEO techniques and challenges as well as the constant search
engine algorithm updates known to cause results page fluctuations.
There will no doubt be many
further algorithm updates throughout 2017, but the success of your SEO campaigns will largely be governed by how focused your SEO strategy is on links and content.
No one knows how many ranking factors there are, when more will be introduced or when then
next algorithm update will be.
The
new algorithm update will initially be released to a small audience before being rolled out widely across the platform.
Behind every
major algorithm update, there is always a goal or outcome that search engineers were hoping to achieve or promote.
• FindLaw Websites Crushed by
Google Algorithm Update [Panda 4](May 23, 2014) • Why Your Findlaw Website is in the Tank and How to Recover (Nov. 9, 2013) • Findlaw selling ghost written blogs: Law firms foolishly buy in (Jan. 9, 2013 • FindLaw blogs an embarrassment to the legal profession (Jan. 6, 2010) • FindLaw gaming Google, and possibly scamming lawyer customers?
Prior to Google's
Panda algorithm update last year, it was common to see small, one - page microsites dominating the search engine results pages (SERPs) based on the strength of their inbound link profiles — the links pointing to these microsites from external websites — rather than the quality of their onsite content.
With the recent Panda and
Penguin algorithm updates Google has pushed out, now more than ever before you must think about the purpose of each link and pay close attention to the links you receive.
Recent Updates: Following the
Facebook algorithm update in January, the shift of advertising dollars to Instagram is expected to be in the multimillion - dollar range.
In fact, it was the catalyst behind that Velocity Partners SlideShare (viewable below), and it's why Google has made so many search
algorithm updates like Panda and Penguin (the latest of which was just rolled out yesterday) to reward high - quality content and push crappy content to the bottom of the search results.
In fact, one Google engineer said it would have more of an effect on rankings than Panda or Penguin did — and those were two of the most
significant algorithm updates Google has ever made.
Arrival of the Google
Hummingbird algorithm update reemphasized the need for building links to amazing content that is extremely relevant to end users.
The News
Feed algorithm update improved users experience by providing a balance of content between Friends and Pages.
As easy as it can be to blame the media, politics or a Facebook
algorithm update for the anxiety in our lives, the fact that we create our own reality still remains.
At our full - service marketing agency for legal professionals, we make it a point to stay on top of Search Engine Optimization trends to avoid letting your ranking slip through the cracks when Google changes their search standards or
releases algorithm updates.
So far, we've talked about Panda, Penguin, and Hummingbird and how these Google
algorithm updates affect site owners who want to improve search engine rankings without getting penalized.
Google confirmed via Twitter they have indeed applied a «broad
core algorithm update» which impacted the appearance and rankings of some websites in search results.
If you are familiar with Google's
constant algorithm updates, however, these terms mean far more than adorable black - and - white animals.
There are monthly Google
algorithm updates which could theoretically wipe out 70 - 80 % of this site's entire traffic.
Facebook's
apocalyptic algorithm update knocked brands and media companies completely off course, and has left many publishers in chaos mode, searching for answers and new, proven approaches.
Facebook's apocalyptic
algorithm update knocked brands and media companies completely off course, and has left many still scrambling for answers and new, proven approaches.
Launching one
algorithm update after another, Google is constantly pushing SEO experts and digital marketers to find new opportunities to improve their rankings via organic search.
Google's
Pigeon algorithm update uses distance and location ranking parameters to deliver improved local search results.
This month (May 2016), Google rolled out their second version of the mobile -
friendly algorithm update — creating a sense of urgency for the folks that have yet to update their websites.
Over the next 18 months, Google's increasingly loud warnings about spam were resulted in law firms» website traffic being decimated
through algorithm updates.
In February of 2015, Google made waves in the SEO community by announcing a major
algorithm update before rolling it out.
After Facebook's
big algorithm update at the beginning of the year, engagement became the metric to watch — and Twitter gets plenty of it.
Columnist Jim Yu explores how Google's
numerous algorithm updates over the years have shaped search engine optimization strategies.
However, there are
other algorithm updates and changes that have taken place since the 2011 release of the first Panda.
A recent
algorithm update means the headlines you read on your newsfeed will actually tell you something about the article beneath them.
Google's launch of its Penguin and Panda
algorithm updates sent a clear message to webmasters and marketing professionals: Google will not tolerate manipulative tactics or low - quality content in its search results.
As we all know, Google is constantly looking to provide more relevant results for its users — hence, the
regular algorithm updates that frequently frustrate webmasters and anyone else's SEO efforts.