Areas of Expertise * Design, management and analysis of semantic and sentiment research for brand development, segmentation, media planning, and content development of consumer and HCP programs to
align brand promise to customer need * Develop competitive landscape assessment and monitor trends to deliver short and long term marketing strategy, plans and tactics with clear ROI benchmarks and KPIs for optimization * Orchestr...
Not exact matches
The result: a new process that was four times as efficient, far more satisfying to customers, and much better
aligned with the company's
brand promise, «We deliver.»
As part of the
brand's Unfreshing Believable ®
promise, Del Taco has once again
aligned with the California Avocado Commission to provide guests with fresh Hass avocados daily, corresponding with peak California avocado availability.
A key concept in modern marketing is that of
Brand Promise: the commitments made by a company that seek to
align it to the expectations and preferences of its target market, to provide competitive advantage.
Coalition programs need to focus on creating enjoyable experiences that
align the program with the broader
brand promises and create easy redemption experiences.
«As we looked at our 10 - year plan and how we would fulfill our
promise to agents, we knew that
aligning with a forward - facing
brand known for its legacy of innovation would support our vision.»