While existing tools
allowed audio publishers to see if listeners were staying with a program through specific milestones — all the way through commercials, for example — Adobe's new audio capabilities in its Analytics Cloud gives a more complete picture of engagement.
Adobe announced a new tool that
allows audio publishers to better understand their audiences at the Adobe Summit in Las Vegas Wednesday.
Not exact matches
The opportunity book apps bring is
allowing publishers and authors the ability to create a new reading experience, that entwines the core story with interactive elements such as
audio, video and interactive games.
«The next - generation XMDF enables easy viewing of digital content including video and
audio and
allows automatic adjustment of the layout to match and meet
publishers» needs,» Sharp said in a statement.
Molly Flatt speaks to the c.e.o. of DEVAR, a global augmented reality platform that
allows publishers to enhance tradtional books with interactive AR content and integrated
audio.
«What remains unknown is whether or not the digital marketing skills which
publishers developed during the ebook revolution of the past eight years,» Hudson says, «will be put to use in a way that
allows publishers to use
audio content as a way of finally establishing a direct conversation with their customer: the reader.»