This is
allowing a developer who is perhaps working entirely
on their own or with a very small
team - Chris Hecker is a good example - all the way up to a company like Crytek which has hundreds of employees and having
everybody in between be treated equally in the eyes of the consumer, in the way that their games are merchandised in the store, they have a chance to be hits based
on all of the discovery tools that we have built into the architecture of Xbox One.