Since he joined the drug trade as a teenager, Chapo swiftly rose through the ranks, building an
almost mythic reputation: First, as a cold pragmatist known to deliver a single shot to the head for any mistakes made in a shipment, and later, as he began to establish the Sinaloa cartel, as a Robin Hood - like
figure who provided much - needed services in the Sinaloa mountains, funding everything from food and roads to medical relief.
In either case, moreover, the result was rather curious, since neither
figure in his final form was so much a
mythic aggrandizement of the literary model as an
almost total inversion.