When it launched the Kindle, Amazon began with an unbeatable
combination of the 4 Cs — customer base (more online customers than any bookstore in the world), catalogue (more online titles than any bookstore in the world), connectivity (easy,
seamless, free wi - fi and 3G allowing customers to download any of its Kindle titles in seconds from
almost anywhere), and convenience (the bookstore environment that it began building in the mid -»90s appeared in the Kindle Store on Day One, so that every customer knew how to use it from the get - go, and it only got better).