Not exact matches
In this era of social media, search engine optimization, and a kaleidoscopic array of other digital advertising tools being deployed by digital
marketers, you wouldn't be
alone if you'd started to think that more traditional forms of promotion, such
as email marketing, may no longer be
as effective
as they once were.
This malicious activity could cost
marketers as much
as $ 7.2 billion this year
alone.
Theater groups such
as Punchdrunk, Complicite, and Steppenwolf all find success by bringing together just the right mix of writers, performers, musicians, designers,
marketers, and financiers to create dazzling works that no one could create
alone.
That's why, when I saw the list of social media
marketers cited in The Sophisticated
Marketer's Guide to LinkedIn, it made sense to publish the list
as a stand
alone blog post.
B2B
marketers, to truly engage with buyers, can do so by adopting and investing in a qualitative research - based approach to building buyer personas and segmenting by buying behaviors
as opposed to titles and roles
alone.
As content
marketers, we may have brilliant ideas for content that meets the needs of customers and prospective customers, but ideas
alone don't convince stakeholders to invest.
If your answer to that is no, and you aren't particularly confident in your abilities
as a writer and / or
marketer, then don't worry because you're not
alone.