Work with partners who are
already reaching your target audience, and make it worth their while to promote your product.
Not exact matches
You can pay to
reach only the community you have
already built, or you can use the promoted posts to grow your
audience through relevant
targeting.
Marketing is most effective when your efforts
reach many people in your specific
target audience who don't
already know about your book.
Focus on how to
reach your specific
target audience, especially people who don't
already know about your book.
Before opening a new social account, determine if it will fill a need that an existing account does not, along with the
audience base you're
targeting to
reach (Tip: Most networks will either allow you to sync your list of followers across accounts or upload your email list if you
already have a large following on a previously established social account.)